Summary for when this video inexplicably is no longer viewable in a month, leaving my brog with a post with a dead video link: Our protagonist, Scott, who lives a fairly mundane existence, after perusing through his Facebook wall where everyone’s fluff posts depict lives more magical, exhilarating and interesting than his, begins embellishing his mundane happenings with false optimism and occasional fudging of the truth. The superficial piling up of likes encourages him to keep doing it, but eventually the world comes collapsing around him, and even he can’t spin the follies into overly enthusiastic status updates, resulting in the downward spiral of social degradation until people just begin blocking him.

Not to sound overly pessimistic, but this is exactly how I envision a lot of people utilizing Facebook and other social media outlets. In front of an audience where very few can actually dispute or challenge, you can say almost anything you want, and hope that viewers view your perception as their reality. I’m convinced that people occasionally factor in the potential to be able to boast about it on social media to excite others, as justification to be excited about something, instead of the days when people would be excited about it, solely for themselves.

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