Well, that didn’t take long: Starbucks decides to stop writing “Race to Geth ER” on cups, in light of monumental criticism towards a cavalier attitude and alleged attempt to profit behind the guise of racism awareness.

The best part is that Starbucks claims that the decision to having their baristas stopping writing Race to Geth ER on cups when it did was all part of some elaborate plan.  Right.  And the hundreds and thousands of snarky sarcastic tweets and posts on social media had nothing to do with it.

Either way, such is the nature of modern society: company launches initiative with good intentions, is immediately met with skepticism, resulting in all the people who feel the compulsion to exercise their voice on the global spam platform AKA Twitter to slander instead of support said good intentions, thousands of sheep join the global smear platform, and then company is subsequently forced to scrap initiative and go back to the drawing board.

However, racism is a pretty daunting subject to go after, even if it’s spearheaded by a company as powerful and global as Starbucks.  Maybe they should’ve set their sights on something slightly less challenging, like perhaps, raising awareness of the importance of flushing the toilet.  From a comfort as well as a sanitary standpoint, I think more people need to be made aware that there are far too many people out there that are neglecting to flush the toilet.

#flushtogether #starbucks