Oh, that’s what they meant

Impetus: after the Atlanta Hawks were unceremoniously swept out of the NBA Playoffs, the Hawks organization published this statement that tried to accentuate the good of the season, right after the biggest of bads just occurred.  The tagline of the entire statement was that the Hawks finished the year “True to Atlanta.”

Honestly, I don’t blame any Hawks fans for wanting to read this gigantic wall of text, but basically it’s a written list of all the good things that happened to the Hawks throughout the course of the 14-15 NBA season.  Including things like their franchise best 60-win season, the first time ever to the Eastern Conference Finals, and being one step away from contending for the NBA championship.

Ultimately, it’s no different than any other team-mandated post-season letter thanking the fans and investors (but mostly investors) for their support, but what I think that makes this worse than any other letter sent by any other organization is their choice of tagline, and the unintentional irony behind it.

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