What was it, like three weeks? Three weeks of advertising, building up, rumors, claims and allegations that Amazon Prime Day was going to be bigger than Black Friday? Picked up by mainstream media, blogs, and other trendy snark sites alike, it certainly did its job of making us consumers think that Wednesday, July 15th was going to be a notable day to mark on the calendar, and prepare our wallets for some good old fashioned American consumerism.
Which would’ve been great and all, if you were in the market for like, a brand new multi-USB AC adapter, or Apple-complaint Lightning cables. Or were easily seduced by thinking 30% off is not actually an arbitrary number that cuts a portion of the pre-set inflation in order to create profit.
Seriously, I was like many people who thought Amazon would be worth going to on 07.15.15, and wondered if I could get something really awesome, like some really great kitchen knives, a Bluetooth keyboard-case for my iPad mini, or some new gadget to play with.