HP’s new logo is stupid

Short story shorter: Hewlett-Packard introduces new logo which will start being on display with HP’s Spectre laptop series.

Here’s the thing, once you know that it’s by HP, it’s easier to visually identify the H and the P, because your brain is basically filling in the gaps for you.  But if you didn’t know that this was HP for Hewlett-Packard, then who’s to say that it’s an H and a P?  It could be a lower-case B, followed by a P, or even a lower-case B, followed by a lower-case R?

Or who says they’re even letters at all?  It’s almost like a hand-symbol like the shocker.  Or maybe it’s claw marks or something, for a company that takes its namesake from a ferocious animal?

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