Long story short: Coca-Cola experiencing boost in sales on light and zero-calorie soda in international markets after rolling out new can design for Coke products
My knee-jerk hypothesis is that people see all the red that saturates like 82% of these cans that they don’t realize that they’re purchasing Coke Light (Diet Coke) or Coke Zero until it’s too late, and since merchants typically don’t accept returns on opened containers, they’re just kind of boned and have to deal with it.
Maybe that was Coke’s plan all along.
Who really knows what Coke’s plan ultimately is. There are those who think regular Coke is the devil because they’re solely counting calories. And then there are those who think Diet and Zero are the devil because of sodium and aspartame. This new experimental branding that has only been seen in Spain, Mexico and various parts of Europe seems to accomplishing this confusing effect that still retains each brand’s parent colors, but puts a massive Coke-red blob on all the cans.