People are fucking dumb

For reasons completely outside of my comprehension, I’ve come across numerous articles about how people are deliberately smashing and breaking their Keurig machines out of protest for them pulling their ads from some talking head show.

The first thing that comes to my head is: why??

Keurigs are expensive machines.  I love my Keurig.  It allows me to have consistently reliable coffee at the push of a button, and I never have to worry about making too much or too little, and ever since I switched to a reusable pod, the whole wasteful argument from k-cups goes out the window. 

I would never destroy my Keurig because I disagreed with their non-business related views; they’ve already gotten my money, what’s the sense of destroying it out of protest and denying myself future coffee that I rely on and enjoy so much?

Even if I were in a position where I had replacement hardware for my Keurig, and could feasibly destroy my Keurig so I could try and fail to farm attention on social media, I still wouldn’t.  Instead, I could give my old Keurig to someone who might benefit from having one, or better yet, donate it to charity, so I can inflate its value on my taxes and actually make a little bit something back from it.

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Awareness is pointless without action

I read this interesting article that brought up the topic that if Atlanta’s Jesus Sidewalk AKA the BeltLine, continues to grow without much regulation, then it will effectively re-segregate the city, due to the aggressive gentrification that’s it’s bringing in spades as it churns merrily along.

The funny thing is that this isn’t the first nor will it be the last time articles like this emerge, but it is admittedly one of the more data-driven articles, as it links to a 60+ page case study about the effects and repercussions of the gentrification which is a pretty good read in its own right.

The harsh reality about all this information is that just about everyone paying attention knows this is going on, and no amount of awareness of the situation is going to change the fact that it is happening, will continue to happen, and be a potential reality, because in spite of all of the information, nothing is happening to stop it. 

But that sounds about right as far as the objectives of the BeltLine are concerned – beautify, gentrify, and then profit; repercussions of any failed promises of affordable housing or the guerilla eviction of existing residents can be suppressed and brushed under the rug later, preferably one that exists in the lobby or the ornate dining area of one of the expensive buildings built along it at a later date.

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