Often times, upon completion of presentation of a project, I wait a little bit afterward and then look at it again, to see whether or not I hate it yet. So many times in my life I’ve made something, been very pleased with it, but then 1-2 days later I’ll look at it again but instead be completely disgusted with the things I create. Regardless of what people might think or say about the things I make, when the day is over I am my very own worst critic and the true litmus test on whether or not I decide something I’ve created is satisfactory depends primarily on how I feel about it a little after it’s been out in the world.
Technically speaking, I am the creator of Arby’s Saucy_AF typeface they’ve released, as part of their marketing juggernaut team that I can proudly say that I know several members of. I’m not the one who made the intricate characters out of sauce, nor was the person who photographed them, but I am the designer who vector outlined everything, and turned said artwork into a fully-functional typeface. If I knew how to find out how to view the credits of a typeface, I’d totally show off the screengrab my name in them, but for now I’ll just have to settle with the private satisfaction of knowing that this is my work, and that I can also proudly say that I got to legitimately be a contributor to the Arby’s marketing team that is the envy and a shining star of marketing creative throughout the industry.
Few things are more satisfying than working with people you know you work well with and producing creative that I can be proud to say that I had a hand in.