TL;DR: Daniel Cormier wins UFC heavyweight championship, immediately provokes Brock Lesnar afterward, inviting him into the Octagon from the audience
When in doubt, it’s probably a work (read: premeditated). As the line continues to blur between the UFC and WWE, with stars jumping from one promotion to the other, there’s one thing that has always been crystal clear: the pursuit of money. Both are businesses, with the goal of making as much money as humanly possible, and despite the fact that one is more legitimately a sport than the other, the objective remains the same.
UFC promoting a Daniel Cormier vs. Brock Lesnar fight will draw millions of viewers, as there’s a legitimate correlation between gigantic numbers and Brock Lesnar fights. Which equates to a whole lot of money.
WWE having Brock Lesnar as its champion will create a cross-pollination of viewership, drawing interest from UFC fans who want to see Lesnar perform in the fake sport, whether it’s out of curiosity, or to see if any of his three matches he’ll have this year might give away any sort of intel to strengths or weakness for betting purposes.
And in the end, regardless of who wins in the Octagon, both parties and all involved participants stand to make a gigantic payday out of this affair.
Not that it really matters, but it’s still all probably a work, if you look into the details of the scenario.
