Avengers: Endgame and the obnoxious evolution of hype

Disclaimer: I may or may not say things that might be interpreted as spoilers for the movie.  But then again considering the fact that I am still offline, it could be weeks or literal years before anyone other than myself sees this post.  Always good to maintain good brogging etiquette though.

So mythical fiancée and I went and saw Avengers: Endgame today.  It’s been two days since the formal release date of the film, but because Hollywood ticket sales data is weird and loves to fudge things to make profits sound way more impressive than they might actually be, it could be anywhere from three to four days since other people of the mostly public world has been watching it.

Typically, this is the type of film that I don’t exactly make such an effort to see so immediately after its release.  Frankly, I didn’t even see Avengers: Infinity War in theaters, and didn’t actually watch it until it started to be available for home releases.  But as a person who was raised heavily on comic books, and as someone who actually read the actual Infinity War/Gauntlet/Crusades comic book arcs, it was still something that I’d be interested in, and despite the fact that I’m not exactly a opening night/special screenings kind of seeker, I’ve still kept up pretty well with just about all of the films of the general Marvel Studios Phase 1 series.

However, because the world is so connected and locked into the internet these days, and damn near everyone is attached to social media in some way, shape or form, I felt somewhat of an urgency to watch Endgame on the earlier side of the spectrum, solely for the fact that I recognize that the citizens of the internet, be it through news and pop culture websites, or through social media itself, are completely incapable of not spoiling things, and waiting to watch anything runs the serious risk of having anything and everything spoiled for you, by people on the internet who just can’t shut the fuck up.

So, we went and watched Endgame.  2-4 days after its initial release.  And it was good.  A solid film that tied up just about every loose end that was unraveled throughout the last 11 years of Marvel Cinematic Universe.  Lots of comedic moments here, some very serious moments there, some slightly eye-rolly fan service moments occasionally, and a few nods to the actual comics, which nerds like me probably recognized.  As I said, it was a solid flick that was fairly enjoyable, and didn’t feel like the three hours that many bemoaned was going to be a test to all viewer’s constitutions.

But do I think it lived up to the hype that the internet artificially created over the last few months?  Absolutely not.

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