Today Mr. Peanut died in a television commercial. I’m not sure why it was necessary to have to outright kill him, but it’s clearly a ploy by Planters that is going to lead to something bigger, as it’s speculated that they’re going to have some degree of follow up in a commercial during the Super Bowl.
But come on now, killing Mr. Peanut? In favor of has-beens and unknowns like Wesley Snipes and Matt Walsh (who?). Why’s it always got to end in death? And why do Blade and the Tostitos guy get to live over Mr. Peanut?
No matter. I don’t have a tremendous amount of words to go on about this as I thought I did when I first heard the news. I think it’s more of being perplexed at the notion of killing an icon of my childhood that triggered the response in the first place.
But if anything at all, I can at least post this classic gif from the Simpsons where Mr. Peanut gains a measure of revenge on people who have been eating his brethren throughout history.