I’ve casually been looking at cars over the last few months, because I have this idea that I’ll be able to trade in my current car for way more than the amount I owe on it, because of this mythical shortage of cars on the market leading to this mythical demand of cars, where dealerships are paying premiums for, and I’ll be able to upgrade to a larger dad-mobile instead of a Fairlady Z.
Somewhere along the lines, I saw this car that I found to be pretty attractive, clearly a Toyota. At first, I thought it was a Highlander, because I didn’t think there was any reason for them to make something within their own umbrella to compete with the iconic RAV-4, but it did look a little small. But then I found out the name of this vehicle: the Corolla Cross.
As much as I liked what I saw, this wasn’t a viable option for my future, because it’s no bigger than my current car, and with just a 2.0 liter engine pushing 160 horsies, I really have skepticism over this car’s power to weight ratio, and that Toyota’s obsession with fuel economy might be hurting cars like this that will probably drive like a Ford Fiesta if the motor can’t, well motor enough, to move the vehicle.
But I can still appreciate the design of the vehicle, the general interior and exterior aesthetics that I find pleasing. Honestly, if this were 2019, there’s a very good chance that I might’ve considered this car when I was in the market for a new one then.
…Except the fact that I would probably taken a pass on it, because of, the name.
Why the fuck does Toyota keep making new, logically pleasant vehicles, but then calling them Corollas? First, they had the Corolla Hatch, which I thought looked really good and seemed like a great bang for buck starter vehicle/fuel sipper, and now they release this perfectly decent seeming CUV, but then slap Corolla on this one too.
As I stated in the link right above, the name Corolla is indeed synonymous with reliability, fuel economy and being outstanding vehicles, but they’re also synonymous with being boring, vanilla and giving up on life. Corollas are what you get your kids as their first-ever vehicle, because they’re safe, fuel economic, reliable and cheap, so when they inevitably destroy them, they’ll likely live and you won’t be out a billion dollars. But they’re also the vehicle you get when you’ve lost everything and you need a car period, but don’t want to go used, because they’re unsafe and unreliable, and then realize that a Corolla is in the exact same budget.
And by slapping Corolla onto a hot hatch or a logical CUV, they’re sandbagging their potential, by associating such unfortunate perceptions onto them, thinking that they’ll be of more benefit than detriment.
Like I said, I have a 0% chance of getting one of these in the first place at my current juncture, but if it were 2019, I most definitely would have passed on the Corolla Cross solely because of the lameness of the name. I wouldn’t want to tell people that I drove a Corolla Cross, because all they would ever hear is “Corolla” and assume that I’ve given up on the rest of my life seeing as how I am middle aged and not a first-time driver.
I would wish Toyota well with this endeavor, but it does not appear they’re interested in doing the Cross any favors by slapping Corolla on it in the first place. Poor form.