Dad Brog (#151): Father’s Day 2025

#4 of forever

True to my neurotic nature, this is the date in which I will forever post the annual Father’s Day blet picture day photograph, so that I can be tickled in future years when I look at the On This Day section of my brog and see a veritable montage of the years and passage of time as my kids go from tiny little baby nuggets into the vibrant and sassy little shits that I love more than anything in existence.

I should also like to point out that this is the first, and probably only year in which all blets in the photograph are actually still actively on television.  Literally every other blet in my collection is retired or redesigned, and it’s only a matter of time before NXT rebrands the North American blet, and it’s seemingly always rumored that the WWE will scrap the women’s tag team titles.

Full disclosure, I actually took these photos almost a month in advance and have been sitting on them until this time, and I’m glad that I did.  I had just gotten my hair cut, and my lawn was cut a day earlier, and I’ve been having some issues with my landscapers and was forced to softly fire them, leading to me having to cut my own grass after taking the last four years off from the chore.

Also with the summer in full effect now with daily 90F+ temperatures, all of us would’ve been miserably hot and cranky doing our photos now, compared to the conditions of when I had taken these.  So no regrets whatsoever on shooting well before Father’s Day and well before my arbitrary posting dates, especially with how they turned out in the end.

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Why the Mercedes Mone blet collector gimmick isn’t as impressive as it looks

When I saw that Mercedes Mone was scheduled to fight Zeuxis at their Grand Slam Mexico show, I knew right away that Mercedes was going to walk away with yet another blet.  That’s the problem when someone is booked so invincibly over the last two years, that after a little while, no match seems remotely debatable to what the outcome is going to be. 

And I know that the mouth-breathing troglodytes of the internet wrestling community are always debating on whether or not Mercedes has creative control (AKA makes the call on their own wins and losses), and I really don’t care enough to seek out the answer for myself, but it’s also not like those who believe she does have it, doesn’t have reason to believe it.

Typically, I love blet collector gimmicks, and as a collector of wrestling blets myself, I always appreciate seeing it done in actual industry storylines.  I loved when Ultimo Dragon walked out of Japan with ten championship blets at the Super J-cup, I was a big fan of when Lance Storm when on a collecting spree upon arriving in WCW, winning the United States Canadian championship, the Cruiserweight 100 Kilos or Less championship, and the Hardcore Saskatchewan Hardcore Invitational Title in short order.  I loved when The Miz was holding both tag team championships at the same time as holding the United States championship, carting three blets out every show.  Even though he turned out to be a colossal asshole, I liked the journey of Austin Aries amassing a bunch of blets, and I was a big fan of when Matt Cardona became the King of Independent Wrestling, collecting blets like he were Ultimo Dragon.

AEW has dipped into this well a few times already, with Kenny Omega holding three world championships concurrently (AEW, AAA, TNA), as well as when FTR had their greatest year ever, holding the ROH, AAA and IWGP tag team championships, and I did enjoy those as well, in spite of my oft-criticism of AEW as a whole.

Which brings us to the present, where Mercedes Mone has been hoovering up blets like Thanos collecting Infinity Stones, currently carting around six straps: AEW TBS championship, RevPro Women’s championship, Queen of Southside blet, the AEW Owen Hart Memorial women’s blet, the EWA Women’s championship, and the freshly won CMLL Women’s championship.

Ordinarily, six blets does sound impressive, but my issue is that several of these blets are mostly useless, and (are trying to) make her look more impressive than she really is.  In my opinion, the TBS, RevPro and CMLL straps are the only ones with any actual value, but the other three blets are basically decorations and aren’t real championships:

  • Owen Hart Memorial Championship – this is strap that is awarded to a tournament winner, and isn’t actually defended. Britt Baker carried it around for two weeks tops after winning it the first year, as was the case with Mariah May a year ago, before dethroning Toni Storm for the actual AEW women’s championship.  While Mercedes is still lugging the women’s strap around to boost her blet count, the men’s winner Hangman Adam Page held the men’s strap for two seconds to acknowledge and pay respect to the late Owen Hart and then gave it immediately back.
  • Queen of Southside championship – I don’t follow the British scene much, but a little research shows that the Queen of Southside championship was deactivated in 2019, with its actual value being merged into the RevPro women’s championship. Not sure why the physical blet was still being hauled around six years later, but because it’s been kept around that long, means Mercedes is more than happy to do the same, again to make her look more impressive than she is.
  • EWA women’s championship – I’d never even heard of EWA in my life prior to Mercedes winning their women’s championship, but I suppose that is the point. Based out of Vienna, Austria, they’re an indy promotion more than happy to utilize Mercedes’ name to boost their exposure, and she’s more than happy to carry their championship in order to boost her collector status, even if this is basically the equivalent of Norman Smiley invading a backyard wrestling group and absconding with their tin foil championship blet

In all fairness, the three that do have value, are still respectable championships, and put her on a similar tier of collector as Kenny Omega and FTR, but I just don’t like the fact that she’s hauling around three blets that are mostly useless with the intention of making her look more impressive than she actually is.

Frankly, AEW/ROH missed the boat on really boosting Mercedes’ odyssey by not having her go after Athena’s ROH women’s championship, after their actual banger of a match a few months ago in the Owen Hart tournament, but considering Athena has been champion for over 800 days, it’s evident that they didn’t want to job her out just for Mercedes’ burgeoning ego trip, nor did they really want to cannibalize within their own ecosystem, at least not yet.

Instead, they’re going to feed their crown jewel to Mercedes, when Timeless Toni Storm, not long removed from winning back the AEW Women’s championship, will effectively become a transitional champion when she has to drop her blet to Mercedes, capping off the insane run of blet collecting.

Frankly, the real interesting story is going to be, when inevitably all the partner companies start wanting their blets back, what is going to happen with Mercedes.  Her whole career can mostly be defined by her massive resistance when it comes to taking L’s, which is undoubtedly the biggest reason why Sasha Banks left the WWE, and since she became Mercedes Mone, has almost never lost, and in fact has taken a fall just two times in the last three years, with one of them being on account of an improvised finish due to legitimate injury.

So it’s going to be a real telling story when RevPro, CMLL want their championships back, and it’s going to be an even more telling one when minor leagues like EWA wants theirs back, and Mercedes is going to be expected to not win a match in some backyard fed in Wien.  The Owen Hart strap will just magically disappear in the mass exodus, but ultimately all that’s really going to matter is the AEW women’s championship, which will undoubtedly be the last blet standing.

But still, Mercedes will be expected to do the business back to all the partners who have been helping boost her, and as history as shown us in the past, we can’t be too sure on if that’s going to work for her – brother.

WTF is AEW doing #412

In short: AEW unveils the Unified Championship to be awarded to the winner of Kenny Omega vs. Kazuchika Okada, thus “unifying” the AEW All-Atlantic International championship and the AEW Continental Championship

Man, there’s a lot to unpack for me upon this topic coming up.  I know that I have a fairly unhealthy collection of replica wrestling blets, but I’m fairly certain that Tony Khan is worse than I am.  Almost to the point where I begin to have doubts on whether or not I want to continue my collection, because TK is running so many blets out there that it risks them all becoming meaningless, and ultimately uncool.

I mean, AEW has Mercedes Mone running around carrying five blets currently, with only two of them being remotely meaningful with the TBS championship and the RevPro Women’s championship.  But she’s carting around the Queen of Southside title which frankly nobody outside of England has ever heard of, recently went to Austria to win some backyard federation’s championship, but my favorite is that she’s carting around the Women’s Owen Hart tournament blet, which really was meant to be a blet to be shown like three weeks of the year, for the winner and maybe 1-2 weeks afterward.

Hangman Adam Page basically held the men’s title up once, and then immediately gave it back, while Mercedes is still slinging the honorary degree around like it actually means something, and it’s a shame that she’s inevitably going to overthrow Toni Storm for the AEW Women’s championship, and as much as I like Blet Collector gimmicks, Mercedes’ is just really kind of off-putting, given her station within the industry.

But this post isn’t meant to be about Mercedes Mone, but I was able to barf out these thoughts without having to dedicate an entire post to it in the process, but rather the fact that AEW has unveiled yet another new blet on television, and all I can really do is laugh and shake my head about it, even if it’s ultimately meant to kind of alleviate the excessive number of titles within the TK-verse.

The AEW Unified Championship is a hilarious name for a title, considering the titles in which they are unifying are for lack of a better term, mid-card titles.  In all other combat sports, boxing, MMA, and even the WWE, the term of unifying titles is typically reserved for unifying top prizes.  Boxing especially has had all sorts of unified world champions throughout its history, due to federations and promotions merging and separating and merging and requiring consolidation.  Even the WWE has had unified champions in its history, but always reserved for World championships, most notably Roman Reigns unifying the World and the Universal titles and then holding it for 1,000+ days.

But AEW is basically unifying two mid-tier titles, into a single one, but then best of all, calling it the Unified Championship.  It will have an A-tier name, but still have stemmed from B-tier titles, and inevitably, if they don’t swap the name of it at some point like they did All-Atlantic to International, the Unified champion will run into the AEW World champion, and what are they going to do, unify the Unified championship into the World?  Call it World Unified championship?

Honestly, I don’t really know what TK thinks, beyond when he’s going to get his next bump, but I dunno, you have the International championship, and you have the Continental championship, seems natural if it were to become the… Inter-Continental championship or something.

I mean, it’s no secret that AEW has absolutely refused to adopt that name, seeing as how the WWE Intercontinental championship is one of the most coveted prizes among those in the industry, but it’s not like they own the word or anything.  NJPW for the longest time had their own Intercontinental championship, and they built that title into something equally as coveted within the company, thanks to guys like Shinsuke Nakamura and Tetsuya Naito.

And perhaps NJPW has been spending too much time with TK, because they dropped the name when they unified it with their World title, and in an attempt to re-create a mid-card title, have only produced the woefully uninspiring IWGP Global Championship, but designed it to look precariously similar to the old, white-strapped IWGP Intercontinental blet.

Back to AEW though, it’s funny that the Unified Championship is just a merger of two mid-card titles, because within the company and all adjacent companies, there are still a whole litany of other B-tier prizes, and C-tier prizes within the TK ecosystem.  The TNT Championship, the ROH World and Television championships, and the revolving door of straps from other promotions that their talents drag onto AEW television, like the NEVER Openweight, the IWGP Strong championship and the RevPro World championship.

Would the Unified champion be like a Borg and just go after other champions to unify their championships into the Unified?  Or what if a Unified champion takes an L to another champion, does that keep the titles separate, or does the winner take the Unified and unify their titles? 

So many question marks!

Of course, the true motivation behind all this hullaballoo most likely stems from the fact that the two titles being unified in question are currently held by Kenny Omega and Kazuchika Okada, two of the biggest stars within the company.  And TK seems to have this belief that the importance of them coming together for a match actually needs the incentive of both guys carting championship straps around, and decided that two guys with blets need to be fighting over a new blet, despite the fact that they have had some of the greatest matches within the last decade, whilst in NJPW.

If I had to put money on it, I’m guessing Okada is going to be winning, and becoming the FIRST-EVER AEW Unified championship, because Omega is banged up and doesn’t need to be taking on a champion’s workload and frankly, Okada needs the professional rub more than Omega does.

But I would also wager that, even though it won’t be for long afterward, despite the fact that the Unified championship was introduced to remove two blets from play, I would bet that Okada will show up at least once, carrying all three blets on television, like when Eddie Kingston was carting around a ton of blets at one point, because Tony Khan appears to have a bigger hard-on for championship blets than I do.

The expansions of Erris Irand wounds my soul

Look, I know and understand that the point of any business is to grow, improve, and make money.  And I genuinely am happy for ellis island • casino • hotel • brewery for continuing to grow, presumably making more money and gaining success and foothold in the crowded Las Vegas ecosphere, but this is definitely one of those old man, it’s straying away from the charming little shithole I once knew and loved things going on, and every time I check in with what I endearingly have always referred to Erris Irand, things continue to change and stray further and further away from Erris Irand and becoming a more, miniaturized little posh typical Vegas casino with less and less character and personality with each change.

It recently came to my attention that Erris Irand is embarking on another round of upgrades, and although I’m amused that they along with other businesses I remember fondly like Battista’s are suing the shit out of F1 for wrecking shop in the city I used to once really really love, and went to at least 2-3 times a year, it adds to the melancholy mood of things changing yet again, furthering it from the specific place that I would say that nobody loved more than my big orange brother and I did.

The photos they used was deceptive in making it look like there was the possibility of upward expansion, as in building a tower on top of the existing structure, but that’s just a silhouette of the hotel behind them that I frankly don’t remember what it was called or is called now.  But that’s the only real relief I get is knowing that they’re not going to (yet) turn into some posh, metrosexual named joint, much like Imperiar Parace and Bill’s and O’Shea have all done over the last decade or so.

And although the proposed upgrades are all purposeful, and will undoubtedly help boost business, revenue and general success for the business as a whole, it’s just so, so far gone past the little locals shithole that I first really discovered back in like 2006, that it wounds me in the soul to see just how much things have changed throughout the passage of time.

Like, when I first stepped into the place, the floors were hard oiled concrete, decades of cigarette ash, spilled booze and the dreams of degenerate gamblers ground into them by the footsteps of ornery locals, adventurous travelers and, degenerate gamblers.  The sirloin special was $6.99 and came with a $5 match play coupon for table games.  Metro Pizza was buy one get one on Sundays, applicable to a single slice or an entire pie.  Their excellent house beer was a dollar a pint, if you weren’t actively gambling, and that’s if the cougar-ey bartender even bothered to take it.  There were only a handful of table games, roulette was almost never going, and they barely had enough room for a half craps table, where there’s nowhere in the city where I fared better at, earning so much in one session that I was able to get a brand new replica wrestling blet.

For years, there wasn’t a single trip to Vegas without at least one trip to Erris Irand, where I ate well, gambled well, drank well, and spent many great hours with my brother and whichever of my friends could lower their noses to realize the charm of what Erris Irand was and represented.

Frankly, I’m the only person I know that has actually stayed in the attached Sleazy Super 8 motel, twice in fact, and I have no regrets in doing such.  From what I understand, it’s now not even a Super 8 brand, and is actually branded to the casino itself.

But as is the case, no good things truly last forever, and perception is the eye of the beholder, and as much as good is what the business perceived, the change was not good to me, but like I said, I understand the business aspect, and growth and expansion and change is inevitable in successful operations, and such was the case with Erris Irand.

The BBQ restaurant grew and blew up, the sportsbook turned into a respectable setup that wasn’t just a bunch of 19” screens inside of basically cubicles.  The brewery was opened up to the public, and more tables and more slots entered the establishment.  The floors were eventually cleaned and refinished and tiled, and the dim smoky ceiling lights were replaced with actual bright and welcoming lighting.

My last time at Erris Irand wasn’t that long ago, and after a few trips where mythical wife and my friends had no interest in going, I was by myself on this trip, and I literally took an Uber directly from McCarran to Erris Irand, because nothing was going to stop me from visiting my old friend on this trip.

And it was a surreal experience walking into the side entrance, where everything was different, the air didn’t reek as much of smoke.  The bathrooms were all posh and even had branded wallpaper and backdrops, inviting people to take selfies and be shitty millennials and shitty Gen-Z’ers.  The restaurant was without all the framed artwork of warships and pirate ships and infernos, and I had to wait an inconvenient amount of time for a shift change to occur despite the restaurant being kind of empty.

The sirloin special was still unlisted and available, but it was apparent that the kitchen isn’t used to making these as they once did, as my steak came out overcooked, but not inedible, but the magic wasn’t really there this time around.  The table limits were still fortunately lower than the rest of the Strip, but I didn’t have the time on this trip to come back despite the fact that I really wanted to, with my friend who had just gotten hitched by Elvis.

But now we’re deviating even further from that, with the next wave of expansions to implement rooftop access, so people can presumably look at the Total Rewards Group’s parking lot and training facility, unless there’s plans for something to take up the giant concrete lot between Koval and Audrie, for Erris Irand visitors to stare at being constructed over the next few years alternatively.

Like I said, a lot of old man things changing rambling going on here, so I’m going to stop here before I continue to write in circles like I tend to do sometimes about the things I’m passionate about.  I won’t not go to Erris Irand the next time my travels actually take me out to Vegas again, but honestly I’m kind of over the city as a whole lately, and I just don’t have the disposable funds available to finance the gambling I’d like to do, so it might be a while, but I imagine it’ll be yet another surreal experience of seeing just how much the place has changed. 

Here’s hoping they’ll still have the sirloin special and the best hefeweizen when that time comes, and that I don’t go broke in an hour like the rest of the Strip’s casinos had done to me my last time out there.

I will never understand the repeated 50/50 booking of Bron Breakker

I was chatting with some of my bros about Jey Uso’s long-awaited singles championship when he won the Intercontinental blet from Bron Breakker, and my first remark was along the lines of, well I hope they don’t give the blet right back to him in 3-4 weeks, because this has basically been the exact recipe that the WWE has been doing with Bron Breakker since he debuted back in 2021.

For whatever reason, Bron Breakker always has two matches with a guy when there’s a title involved, and by the time the second match is over, Breakker is the one coming out with the title.  50/50 booking in professional wrestling is when two sides trade wins, with the goal of each party getting an opportunity to look like the stronger side once, but in the end the benefit is minimal if at all, because both parties will have taken an L.  It is often criticized by the fan community and I can’t say that I disagree with the notion, and I’d rather a guy be used sparingly and sell a feud on character work and promos as opposed to there being a series of matches where both guys come out no better than which they started.

Like, here’s a list of Bron Breakker’s championship 50/50s since emerging in the WWE ecosystem:

  • Tommaso Ciampa: Loses on 10/26/21. Wins NXT Championship on 01/04/22
  • Dolph Ziggler: Loses NXT Championship on 03/08/22. Wins NXT Championship on 04/02/22
  • Sami Zayn: Loses on 07/06/24. Wins Intercontinental Championship on 08/03/24
  • Jey Uso: Loses Intercontinental Championship on 09/23/24. Wins Intercontinental Championship on 10/21/24

Like, I’m not pulling this pattern out of my ass, since Bron Breakker has emerged onto the scene, this has been precisely how he’s been booked, and I don’t know why.  After three years, he’s proven himself to be a tremendous talent, very much the genetic heir to his family lineage from his dad Rick Steiner and uncle Scotty.  He’s demonstrated the ability to work with all sorts of styles of workers, from all-around talents like Ciampa and Ziggler, small technicians like Carmelo Hayes, to bruisers like Gunther. 

50/50 booking should be reserved for guys greener than Breakker, but I feel like they’re doing it anyways, because of his general age.  Pro-wrestling has this archaic philosophy that everyone should pay their dues and apparently for a very long time.  Furthermore, a guy like Breakker has to always be weary of being accused of succeeding on account of nepotism, so I have to assume that all this 50/50 booking is being done to help him pay his dues, despite the fact that I think it’s doing more harm than it is good to have him eat so many losses, when he’s clearly set up to be one of the torch bearers for the company in future years.

So I guess writing things out, I kind of answered my own question to why Bron Breakker is being 50/50 booked so much.  I don’t necessarily agree with it, but as long as some old philosophies remain, even the most talented of guys will have to learn to eat some shit sandwiches because all their predecessors did too.

That being said, the tease of Bron Breakker vs. Jacob Fatu will be interesting.  I would’ve said that the new Bloodline would be beginning an amassing of titles with Jacob getting his first taste of singles gold, but that would be problematic when it would come time for Solo to try and nab one of the World titles, and I think we all know nobody’s dethroning Cody or Gunther.  But let’s not pretend like the ol’ E won’t 50/50 Bron against Jacob Fatu as well for a fairly meaningless title change just to help advance the Bloodline storyline which is in my opinion starting to border on becoming dragged out too long and with too many players in place.

But hopefully, the E will just stop booking him like this inexperienced rookie, and just let him have a monster run with the gold, because I genuinely believe he’s the future, and it’s important for him to be established as such, when the time comes for him to start being the man.

Even if when he is in performance mode, he’s the color of Hulk Hogan mixed with a Costco rotisserie chicken.

Stop trying to make Saudi Arabia happen

One of the best parts about the largely mid Bad Blood PPV PLE was when Triple H came out to make an announcement, which turned out to be about one of the Saudi Arabia shows that pretty much nobody in the Western Hemisphere gives two shits about let alone recognizes as being remotely canonical in the WWE storyline ecosystem, and there were noticeable boos coming from the crowd.

Atlanta, it’s times like these in which I am proud to be one of us.

Seriously though, to top it all off, they unveiled a brand new blet, dubbed the Crown Jewel Championship, that would be awarded to the winners of the respective champion vs. champion matches between the men’s champions and the inferior gender Arabs hate but pretend to tolerate and give rights to in order to futilely gain acceptance from the rest of the world women’s champions.

And of course, I fucking hate them, as much as I fucking hate the Saudi Arabian shows that the WWE continuously forces down the throats of its viewers like they have the ability to single-handedly erase centuries of primitive cultural behavior.  Notice that unveiled was only a men’s variant of the Crown Jewel blet, contrary to the week prior where they unveiled a men’s and women’s rebranded NXT championships.

Honestly, I wouldn’t be the least bit surprised if there were no actual women’s Crown Jewel blet created, but Hunter going on live television and proclaiming that there would be one, forces the Royal Family to shell out a small mint to create a women’s variant of it, lest the almighty accusations of false advertising and poor optics ding their already-fragile reputation to places outside of the Middle East.

On paper, Cody Rhodes vs. Gunther should be a pretty good match, but as is often the case at these Saudi shows, it’s like the talent knows they don’t have to push the gas all the way down, not to mention that they’ll probably be in like Jeddah or Riyadh where it’ll be 104F outside, so they’ll err on the side of caution, and the match will feel neutered and nowhere near as good as people know it could be, if it were at like Wrestlemania or SummerSlam.

But Liv Morgan vs. Nia Jax for the women’s Crown Jewel blet?  I enjoy Liv, appreciate her love for the business not to mention the snack she is to eyes like mine, but there’s no way she’s going to defeat Nia Jax, without a tremendous amount of monkey business from maybe the recently returned Raquel Rodriguez.  Even if Tiffany Stratton cashes in and steals the title away from Nia before the event, Liv vs. Tiffy doesn’t sound as good to me either, because as high as I am on Stratton, she’s still green and I’d rather her first championship reign come when she’s a little bit more ready for it than I think she is now.

So once again, Nia will probably come out on top at a Saudi show, but in a different perspective, I guess it’s good that the E utilizes Crown Jewel to be the place to burn a stinker of a program, so that it doesn’t have to be run in a place that might actually appreciate it.

I’d really love to see both Liv and Nia come out in boring, sterile putty patrol-gray outfits with no personalities, as sort of a protest for the gross second-rate Sharia law bullshit they have to adhere to.  And also, after Nia defeats Liv, she gets blind-sided by Raquel and then Tiffy comes out, cashes in, and basically walks out with two blets, with the Women’s championship as well as the bullshit Crown Jewel blet.

No matter though, I don’t really care who wins what at this bullshit show, because I’m long past over the E tryna make Saudi Arabia a thing.  There’s no way in hell I’ll be able to watch it live, even if I wanted to, in my dad schedule, and if I’m not watching something live, I’m inevitably going to skip through 80% of the show when I watch the replay later, because ain’t nobody got time to watch every single minute when the finishes are just a few clicks away.

Also, what does this new blet mean for Braun Strowman’s ugly-ass Saudi blet he won at the “Greatest” Royal Rumble?  Does this replace it?  Is it a separate title?  Does it matter?  Does anyone actually care?  Nah.

NXT’s new blets are a let down

In case you missed it, as part of the show’s official launching on theCW Network, NXT has rebranded and as a part of the rebranding, have unveiled new and updated championship blets.

In one hand, this should’ve been predictable if I were to even think of the possibility of redesign, seeing as how for the last few years, through NXT 2.0, and whatever the gold logo’d variant after it was called, the title blets had remained almost entirely the same from their last versions from the Triple H black and gold branded NXT; most identifiable by the giant X’s in the middle of the logo on all titles in circulation.

But on the other hand, I’m very unimpressed by the new blet designs for their top men’s and women’s titles, and I can only imagine how vanilla and boring the tag team blets are going to be, and possibly the North American blets if they choose to redesign considering how little the NXT logos were on those.

Renderings of the blets outside of the shiny television lights don’t do them any favors, and you can see how generally lacking in thought and design there is behind the new blets.  They’re regurgitating the straps from the black and gold era which is clearly dictating the design of the plates as a whole, and there’s really not a whole lot of innovation with these updated designs.

NXT grew to a point where NXT championship reigns were being widely accepted as world title reigns for superstars fortunate enough to get to that level, but with the blets looking like this, I’m thinking that they’re reverting back to looking like developmental champions rather than actual world title caliber.

Art nerd philosophy [one] is that fewer things are indicative of mediocrity than constantly rebranding and changing the aesthetics, because changes are only being made at a superficial level, and not necessarily to the more important functional and systemic ones.  NXT 2.0 was a pretty comprehensive rebrand from top to bottom, all the way to execution, but it really wasn’t when 2.0 ended, and other than moving networks, I can’t really imagine what functional and systemic changes they have in store for theCW-NXT (CWNXT?).

But as observed above, they’d been operating NXT 2.0 with even older NXT title blets for so long, that by now a full comprehensive rebranding isn’t necessarily a bad idea either, it’s just that I don’t care much for the “design” of the identity or the blets themselves because of:

Art nerd philosophy [two] is that on a long enough timeline, everyone’s logo and identity seems to inevitably turn into one of being in Arial/Helvetica, specifically a variant of Helvetica Neue.  There are countless examples out there of notable companies and corporations that have rebranded for almost no justifiable reasons, but always tend to take a timeless classic logo, and make an updated version where any script or character is stripped and is usually replaced by some boring, soulless, vanilla sans-serif font, usually wrapped in some rhombus.

NXT is no exception to this rule, with the new logomark being literally the letters in Helvetica Neue 95 Black with a little bit of manual kerning to have the characters butt into each other, but is otherwise another example of a boring, vanilla and soulless rebranding.

Why companies are so hell bent to not go back to logos that worked is beyond me, Burger King has reverted back to an old iteration of their older logos, why can’t NXT go back in time and revert back to the Hunter-era of NXT’s branding?  Then the blets wouldn’t have had to have been re-designed and recreated, but typing that out I’m reminded of the fact that the goal is to push and sell merchandise, so I supposed going back in time is kind of counterproductive to that objective.

Either way, even if I had the fluid disposable income to get more blets for the collection I can’t display, I have zero interest or desire to pick up a replica of this new CWNXT championship blet.  My NXT collection is already well-represented with a Hunter-era NXT championship and North American championship, and I don’t see any need to add to it from a mediocre pool.