Tag: branding

Car Week: Is there anything dumber than putting Instagram handles on your car?

~ dannyhong ~ Leave a comment

Maybe it’s a symptom of getting older, cars coming out of the box better, or a byproduct of where I live these days, but I hardly see any slammed (modified) cars anymore these days.  This isn’t to say they don’t exist anymore, I still see large groups of them every now and then on the roads or in a parking lot, but they’re clearly organized and don’t put themselves in the public eye as perhaps I once recollect, in Northern Virginia, where a stock Honda Civic or Acura Integra was about as rare as seeing a Ferrari in the wild.

But for the few instances where I see a noticeably slammed car on the road, I’ve also observed a trend that these car owners do that I’ve found quite puzzling, which is putting an Instagram handle on their rides.

Now it’s presumptuous to say that all people in slammed, riced-out cars are doing questionable, often times illegal vehicular behaviors, but let’s not kid ourselves either.  Whether it’s speeding, practicing power slides on public streets, burnouts in parking lots to illegal mods, emission-altering exhausts to tinted windows too dark, it’s usually people in slammed, riced-out cars doing it.

That being said, why in the world would people who occasionally exhibit in misdemeanor activity willingly put an additional identifier on their car that they can be possibly tracked down in the event that they’re seen doing dumbass shit?

Like I really don’t understand it; if you’re making videos doing burnouts or street racing or participating in a flash mob of other tricked out cars, and then putting it on your Instagram, doesn’t that make it even easier for cops to track and identify you?  Or say some rando is walking through a parking lot, sees your ‘gram, checks it out, and there’s videos of you racing or practicing donuts in a parking lot; and this rando just so happens to be a police, or reports your shit to the police, and now there’s an APB out for your ride.

Whatever though, even if these clowns had the wherewithal to sign up everything with dummy info, covers their plates before videoing themselves, and have gone through the trouble to minimize prosecution before putting their Instagram handles on their cars, they’re still pathetic in my opinion.  So attention-starved and narcissistic that they willingly go to the trouble to put an Instagram handle on their cars so that random strangers might possibly check them out online.

I’d really love to know the numbers of police busting people for car-related dumbass-ery on account of being able to track them from Instagram handles on their cars, because any number higher than zero validates the notion that it’s not really a particularly smart idea to advertise yourselves on your cars when you’re participating in some questionable public behavior.

Car Week: When did Dodge Ram trucks become the official vehicle of insurrectionists?

~ dannyhong ~ Leave a comment

Living in Georgia, there are plenty of rednecks around my neck of the woods.  That being said, there are a lot of people who drive around in pickup trucks, because rednecks love driving around in pickup trucks.  So when it comes to observational data, I do feel like I’ve taken in sufficient information over the years I’ve been a Georgia resident, at least to the point where I could make a post like this that does some wide-sweeping branding.

But as the subject says, I have to ask the question, when did Dodge Ram trucks become the official vehicle of insurrectionists?  Serious question.  Because I don’t think it’s really that far off-base to throw it out there that pretty much whenever I see someone driving around in a Dodge Ram truck, it’s always slammed to the gills, often times have some sort of aftermarket lifting to its cabin, and is driven by a white guy that not only looks like voted for the baked potato, but was probably circling around on the Capital Beltway on or around January 6th.

Like, I’m barely even kidding when I say it’s all Dodge Ram trucks.  I’d say that at any given time, eight or nine out of every ten Dodge Ram trucks I see on the road fit this exact description.  Always aggressively driving and giving off that aura that they have a lot of strong opinions about people that are not also white males.

Sure, there are the occasional Ford F-150s or Chevy Silverados that shoehorn their way into these descriptions, but for the most part, Ford F-series trucks are typically driven by people who actually use them for heavy-duty truck use, and Chevys are GMs and GMs also have Cadillac and Cadillacs are loved by black people, so you don’t see nearly as many Chevy or Ford trucks as white-powered up as you see Dodge Rams.

Anyway there’s a reason why this topic sat on the bench, because there’s really not much substance to it as much as it is a wide-sweeping accusational observation.  But I would encourage any of my zero readers to try and keep their eyes peeled on the road for Dodge Ram trucks, and see they get the same vibe I do, or if this is just kind of a Georgia thing, or just spectacular bullshit that only I’m capable of making observation of.

Voting for the Rome Rednecks

~ dannyhong ~ Leave a comment

lol’d heartily: the High-A affiliate of the Atlanta Braves, the Rome Braves announce rebranding of the team starting in 2024; reaching out to the pleebs for suggestions for the new team name

When I learned that the Braves along with a few other franchises, were selling their minor league affiliates, I knew that this was going to eventually happen.  The Braves, as well as the Yankees, Cardinals and Cubs off the top of my head, maybe a few others, were some of the only teams that owned one or more of their minor league affiliates. 

As a result, these teams would often times be generically branded as the Springfield Cardinals, Staten Island Yankees, Iowa Cubs, and in the case of the Braves, the Gwinnett Braves, Richmond Braves, Macon Braves, Mississippi Braves, Danville Braves and so forth.  In fact, the Braves were probably the worst team at brand suffocation; at one point, they basically had the rights to nearly their entire minor league pipeline, branding them all “the Braves.”

None of these teams got to be quirky, have fun names, and the freedom to brand, market and advertise, because of stuffy corporate brand standards.  And for every minor league team that was owned by their parent organizations, there would be five other teams with fun, local, unique, memorable or all of the above names and identities, that paired up with all the same, to an MLB organization.

The Montgomery Biscuits, Modesto Nuts, Myrtle Beach Pelicans, Jacksonville Jumbo Shrimp, the Lehigh Valley Iron Pigs, and the Asheville Tourists come to mind off the top of my head.  All unique, quirky and interestingly branded organizations with contractual obligations to be minor league affiliates of MLB squads.  I’ve also been to the homes of all the aforementioned minor league teams, and let me tell you how much more fun minor league baseball is compared to the too-serious, pain-in-the-ass experience of big league Major League Baseball.

Well, now that the Atlanta Braves don’t have the right to lord over the Rome Braves anymore, it comes as no surprise that the newly anointed Rome Professional Baseball Club has decided to ditch the Braves name and come up with something new, fresh, and hopefully a lot more fun than a name that every so often gets brought up as whyyyy do they still have such an offensive name to indigenous people??

No more stuffy, constricting bullshit corporate standards, no more obligation to be contractually married to using nothing but red, white and navy.  The world is now a blank canvas for the Rome Professional Baseball Club, and I hope for the best that they manage to tap the people and actually get something clever, fun and with high potential to do some magical branding with.

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How did the Ford Bronco become such the white peoples’ car?

~ dannyhong ~ Leave a comment

Over the last few days, I had a pretty white span of existence.  Sure, this doesn’t help detract from the narrative that I’m a Americanized banana of a twinkie kind of Asian person, but as the circumstances have it, my family and I spent a few days on the road, stopping in Savannah and for the first time in my life, visiting Hilton Head Island, which is about one of the whitest places in the country.

Seriously, thinking back to the time spent in HHI, I genuinely can’t recall seeing more than one other person of color, and that person was also Asian which is to say that I don’t remember seeing a single black person while out there.

We stayed at a bougie resort for a few days, and lounged in the pool, went to the beach and even went to the Salty Dog Café, which I’m only aware of its existence because of an old neighbor of mine growing up always seemed to have a lot of Salty Dog Café apparel.  For the record, the dining experience was pleasant on the water of a relaxed beach community, but the food and the prices were not quite as satisfactory and I could be content with the rest of my life if I never experienced them again.

But overall, it was a pleasant trip spent with my family and I got to watch my children have a lot of fun in the pool, in our suite, on the beach and chowing down on all sorts of junk food we typically don’t always make available to them at home, and in spite of the shade I spout about HHI being a really white place, it’s also a really nice place, and I’d definitely be open to going there again in the future, and hopefully for longer.

However, to get to the point of this post, as the subject goes, I’m very curious to how the new Ford Bronco seems to have become the official car of white people across the country now.  When Ford announced that they were reviving the name and creating a new vehicle to resurrect the car, I couldn’t possibly have been more indifferent.  In fact, I was more perplexed and wincing over such news, because to me, the Ford Bronco has forever been tainted and etched with death and scandal since OJ Simpson led the LAPD on the most televised chase in history after he “didn’t” murder his wife.

Apparently such reaction and recollection didn’t resonate with the white people of America, because since they started rolling off the line, Ford Broncos have been snapped up and are being driven like crazy by white people all over the place.  Seriously, I haven’t seen a single Bronco driver on the road that isn’t white, and they’re often times being driven with the arrogant mentality of “I have one and you don’t,” because of the sheer demand for these murderer cars.

And I can’t help but be curious to why the Ford Bronco has caught on with white people with such enthusiasm, when I can’t shake the association of the car’s reputation of being what a tried-but-not-found-guilty murderer drove notoriously.  And then be further curious to what kind of message it sends that not only is the Ford Bronco more popular than it’s ever been in history, it’s apparently solely within the white community itself.

All shade aside, it really is fascinating that it’s so rabidly popular.  Aside from the whole, being OJ Simpson’s car, the Bronco is still a Ford product, and I will probably never not think of all Ford products being cheap, plastic turds with questionable build quality and reliability.  Even when I was on the market for a new car a while back, and told myself to wipe the slate clean with all makes and models, Ford was the first maker to get slapped back onto the blacklist after test-driving the option I had earmarked as a potential car, because it felt cheap, performed like shit, and was blown out of the water by every other option.

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Of course the Braves had to sell their jerseys too

~ dannyhong ~ Leave a comment

When it comes to clowning on the stupid shit that happens in professional sports, nobody is exempt, especially the teams that I say that I am a fan of.  After all, nobody hates X more than fans of X, so when the Mets were getting dunked on for their ludicrously large sponsorship patches on their jerseys, it wasn’t because they were the Mets, I would’ve done the same to absolutely anybody.

Which brings us to the Braves, who have also jumped aboard the sponsorship patch train, because they clearly need the money; $588 million in revenue in 2022 barely covered the spike in the cost of eggs that occurred.  And much like the Mets who sold their jersey sleeves to a local entity, the Braves sold their sleeves to an Atlanta company, Quikrete, which is among the leaders of the entire concrete industry in the western hemisphere.

But not only did they sell their sleeves to Quikrete, they also did exactly what the Mets did, at first: not really consider just how ridiculously large the sponsorship patch would actually be on their sleeves.  I mean seriously, the patch is maybe a 25% size increase from being the primary logo on the entire fucking jersey, and the Braves would become the first franchise in baseball to go the route of futbol, and have the chief sponsor be the biggest focal point of the jersey, even over the team’s name or city.

I don’t know how many people reading this (zero) have any understanding of embroidery or any experience with it, but it’s tremendously difficult to engrain any sort of details in embroidery.  That being said, Quikrete’s likely insistence that their logo look like it was on one of their signature yellow bags of concrete probably explains why it’s so fucking huge; in order for the tiny little wrinkles to show on the corners of the bag that help make it look like a bag of concrete are the reason why the whole thing has to be the size of an actual bag of concrete, making their logo shout louder than a MARTA rider hoping to avoid the post-Taylor Swift concert rush.

Either way, my theories about how the patches might affect player performance for the Mets now also apply to the Braves.  And considering the Mets’ performance was pretty pitiful, and the fact that they relented and actually redesigned their sponsor logo, let’s hope the Braves wizen up a little bit sooner than the Mets did before their nice little cushion they’ve build in the National League disintegrates.

Speaking of which, among the best slams on the internet to emerge from the mass-dunking on the Braves for selling out, was this particular gem that I chuckled heartily at:

Right to the jugular.  Good job Barves, for never straying too far from the need to be greedy.

Welp, that didn’t last long

~ dannyhong ~ Leave a comment

Color me a little surprised: after tremendous amounts of criticism and ridicule, the New York Mets revise the sponsorship patch on their jerseys for New York Presbyterian hospital

I’m surprised because in most cases, companies have a tendency to dig their heels in and quadruple down on their decisions, because nobody much less a gazillion dollar sport franchise ever likes admitting they were wrong.  But let’s be real here, it’s probably not (just) the criticism, clowning and ridicule they’ve been getting since debuting the former, arm-sized patch.

As I stated in my own stab at poking fun at the Mets for this, the patch was so big, it probably had the potential to affect player performance, and it probably was.  Baseball players are so neurotic and sensitive to the littlest stimuli, that a big fat patch on their arms probably made them feel a little off, and let the numbers speak for themselves:

  • The Mets as a team’s batting average is .238, which is 18th in MLB
  • Their pitching as a team has a fWAR of 0.4, which is 28th in MLB – out of 30

Keep in mind that the Mets also have a payroll of $364 million dollars which is the highest single season payroll in the history of Major League Baseball, so the expectation is that they should be the absolute best in every category in the game for as much money as they’ve invested in free agent star players.

But if you don’t think that the previous patch might not have had something to do with it, the Mets probably wouldn’t have pulled the trigger so quickly on revising this, if they didn’t believe that there was the remote possibility that it might have been affecting performance.

Either way, a good old-fashioned LOL Mets for doing the kind of silly bullshit that only the Mets seem capable of doing.  No matter how much money they dump into getting top tier pitchers and hitters, they just can’t fight the ownage that often times comes from simply being the Mets.

I don’t think many people realize the ownage here

~ dannyhong ~ Leave a comment

Obviously after winning a second national championship, there’s been a lot of rhetoric thrown around about the legend of Stetson Bennett the Fourth, about how he’s basically bigger than god in the state, he’ll never have to pay for a meal or a drink in Georgia for the rest of his life, etc, etc.

And honestly, good on his part, because after living here for 20 years now, I never thought I’d see the day when Georgia would actually reach the top of the mountain much less win two in a row, after the years on top of years I’ve passively witnessed the Dawgs come close but choke, mostly to Alabama.  As a Georgia resident, I am happy to see the hometown team reach the pinnacle of college football not just once, but twice in a row is pretty sweet.

I recently saw this ad come across my theFacebook feed, and was pretty surprised to see the God of Athens going so all-in as the poster boy for Raising Cane’s chicken.  To my understanding, Cane’s has a pretty big, almost cult following in the markets they exist in, but down in Georgia, is Zaxby’s country, their carbon copy franchise.  No seriously, their menus are nearly identical, and I remember the first time I ever came across a Cane’s, it was in Las Vegas, and their menu looked surreptitiously familiar, and my close friend I was with, when ordering her usual Zaxby’s equivalent, I implored her to get the “Cane’s Sauce” and sure as shit, it was the same thing as Zaxby’s Zax Sauce.

I have no qualms with Cane’s, but as someone who discovered Zaxby’s first, between my friends and I, I usually just refer to Cane’s as “Zaxby’s Red” for obvious branding reasons.

The thing is, Zaxby’s is not only based out of Georgia, their headquarters is in Athens, right near the University of Georgia.  I actually interviewed with their corporate offices, but the flaky response to whether or not I’d need to make periodic visits to the office in Athens, which is nearly 90 minutes away from me made me not pursue it, but the point is the fact that Zaxby’s allowed Raising Cane’s to somehow swoop beneath them and sign the kid in their very own backyard, and make Stetson Bennett their poster child is a pretty devastating blow.

Then again, Cane’s apparently has that killer instinct about their company, because while I was interviewing with Zaxby’s, it was brought to my attention that there’s actually one solitary Raising Cane’s location in Georgia; and it happens to be in Athens.  Very cut-throat and guerilla of them to do such, but it was clearly enough for a guy like Stetson Bennett to probably have tried them at one point and have enough of a positive association to the brand to when they came knocking with some NIL money, he signed on.

Although I said I have no beef with Cane’s, I’m still a Zaxby’s first person, because they’re here and available.  When I travel to places that have Cane’s, I enjoy them all the same.  But I have to give some respect to Cane’s for landing such a critical hit to a chief competitor, because as I said, I don’t think a lot of people are going to understand or realize just how much of a big deal it is that Cane’s got a hold of Stetson Bennett and not Zaxby’s.