Tag: graphic design

Not my MiLB logo

~ dannyhong ~ Leave a comment

Apparently I missed this way back from September: but Major League Baseball and Minor League Baseball have agreed to change the official logo of Minor League Baseball

And of course this wouldn’t be a post if I didn’t, but I absolutely hate it, thanks.

Fewer things are a sign of mediocrity and spinning wheels like a logo rebranding.  This was not a case like the Cleveland Indians really needing to get rid of a horrifically racist mascot, this was the case of some bored corporate stooges looking for things that weren’t broken and decided to fix them anyway, to justify their existences.

There was absolutely nothing wrong with the previous MiLB logo.  It was subtle, it was understandable, and most importantly, it was just different enough to where the shape and brand positioning of it was always consistent to MLB standards, but the visual identity of the icon itself was different enough for those looking to understand that this was Minor League and not the MLB icon that any sports fan or casual could understand.

In one of my favorite pictures I’ve ever taken with my mom, I’m wearing the old MiLB logo generic shirt.

Now this new crappy logo is basically identical to the MLB logo, except the batter is aligned to the left, and instead of a baseball coming towards the batter, it now looks like the batter has sat looking at four pitches that are now past him, and considering the escalating rate of strikeouts throughout the last half-century, the guy in the logo has probably struck-out, as much as the logo itself does in my opinion.

I hate to say it, but there are a lot of baseball fans that aren’t particularly intelligent.  The Gwinnett Braves used the excuse that there were people that actually managed to confuse tickets for G-Braves tickets for tickets for the Atlanta Braves, which I didn’t think was really a believable excuse, but I’m also not going to pretend like baseball fans are always the smartest people in the world either.  This new logo is going to 100% confuse people into thinking they’re going to Major League games and buying Major League apparel, but perhaps that really is the end game, and I’m just being hyper critical of a tactic that I think is petty, but is really some corporate shills really living in 2050 and playing chess.

And I don’t understand why they’ve put a color palette behind it, especially of two shades of blue.  MLB logos, especially on apparel, namely baseball caps, often times already ditch their own color palette and adopt the primary and secondary colors of the team, or they just go reverse white, as not to compete with the colors of the teams, especially ones that don’t utilize the navy and red palette of the MLB logo.  This Carolina/Dook blue combo logo just seems odd and uncharacteristic to professional baseball in general, where it seems like the vast majority of teams utilize shades of red, at all levels of the game.  For all the teams like the Blue Rocks or the Stone Crabs or the Pelicans that utilize shades of blue, there are teams like the Redbirds, Nuts, Crawdads and much more where adding a logo of blues into their branding is more like shoehorning a horse’s hoof into a toddler’s shoe.

Either way, I am very much not a fan of the new MiLB logo.  It is uncreative, homogenized, convoluted, and was something that never needed to be updated in the first place.  Not that I’m going to many baseball games at all these days, but a team’s branding is going to have to work just a little bit harder to make me decide to impulsively drop some cash on any team merch if it’s going to have this little blue turd of a brand slapped onto it.

There may be four stars on the logo, but if it were up to me, it would have none.

Introducing the Rome Emperors

~ dannyhong ~ Leave a comment

I don’t hate it: the Rome Professional Baseball Club formerly known as the Rome Braves, unveils new team name and branding identity, the Rome Emperors

Sure, it’s not the snarky low-hanging fruit like the Rome Rednecks, or the outside-the-box idea I had of calling them the Floyd County Archers, but it’s not like we didn’t know that it was going to be something safe, kid-friendly, and homogenized, because at the end of the day, the Rome Professional Baseball Club is still a business and going safe, kid-friendly and homogenized is still the modus operandi of trying to squeeze money out of as many demographics and parties as possible.

So yeah, the Rome Emperors – as stated above, I don’t hate it.  Smart to have unveiled everything at once, or at least that’s how I found out because I live under a rock and this was fed to me by friends before I could even find out about something this baseball minutiae on my own like I used to, but whatever, because I saw everything all at once, I didn’t have time to speculate, dissect and eventually hate it, because everything was done upon delivery.

There’s one aspect that likes that they’re calling themselves Emperors, which sends a message that they intend to rule the Sally League or the Carolina League, or whatever level of A-ball they’re in these days, I’ve lost track, but at the end of the day, Minor League baseball is still a feeder league to higher leagues, and so often times is the case, especially with Braves affiliates, is that their records aren’t ever really that great.  I don’t remember the last time, or ever, when a Braves affiliate won a league championship, so it’s kind of funny that they have the name of Emperors, but will more often than not, be doing anything but ruling the league.

It’s kind of like Team Emperor in Initial D, because they were introduced to be this badass guerilla team of Evos that dominated lower-tier street racing clubs, but then eventually became another fodder squad to the Hachi-roku, the Redsuns, Kogashiwa’s MR2 and even Mako and Sayuki’s Sil-Eighty.  In spite of the menacing sounding name, they ultimately were just mid, at best.

Regardless, in spite of the snarky analysis, good on the organization for picking a name that remotely goes tangibly with the name Rome, and I like the explanation of their direction to go with a penguin, instead of the Little Caesar’s mascot, because when the day is over, everyone loves animals and frankly I don’t know anyone who doesn’t like penguins. 

Sure, it’s ironic that an animal most known for living in arctic conditions will be the mascot for a team that plays in a state that has nuclear summers, but when kids and grown-ups like me that like chintzy, novelty crap like penguins with baseball bats see a penguin, there’s money to be made in moving merch.

Not lost in the rebrand is the fact that they actually got away with using the overkill’d Trajan font with the Rome wordmark on their away jerseys, because if there was ever something that could get a pass on using the most basic and Rome-ey fonts there ever was, it was a brand that was actually called Rome.  I still think they’re lazy for not sharpening off the tips of the serifs, but at the same time, I can understand why.

Overall, I’m quite satisfied with the rebrand altogether.  Kudos to the organization for pulling it off, even if I wish they didn’t try to sparsely try to satisfy the Braves by keeping so much red in their branding, but baby steps, I suppose.  They’ve already taken great strides stepping away from their overlords, and hopefully things can only get better from here.

I look forward to (not) hearing about the promotions, shenanigans and general business that the team will be able to do in the coming season and in the future, when they’re not quite so held down by the shackles of the Atlanta Braves stuffy corporate branding.

The work trip, fin

~ dannyhong ~ Leave a comment
I also want to point out that I used AI regenerative fill to AI the people in the background the fuck out of this selfie

So I’m on the red-eye flight back to Atlanta now, and I’m telling myself to write something, before I go into zombie mode and watch Castlevania or the Mandalorian on my iPad, because once I start, I’ll probably until we touch down.

So Adobe MAX is now in the past, and I can say that it was a pretty good trip, overall. Adobe really put on a flashy and fairly informative conference, and from what I could hear from those who have been to prior years, it was run smoother and had fixed a lot of issues. 

Traveling with some work colleagues was enjoyable and I feel like we’ve gotten a little bit of opportunity to get to know each other a little bit better.  The hotel was nice, and I was the tryhard who brought some gym gear and managed to get in two maintenance workouts while out there.

Best of all, it was all covered by work, so all of my food and the airport transport are expensed, and they naturally picked up the tab on the show admission and the hotel.

Despite being there for some work purposes, I still made a point of carving out some me-time, in the form of wandering around the city and eating some abominations of Mexican food that the internet has been teasing me of their existence for the last year.  Of course, they fell into the parameters of my daily food per diem amount, which only sweetened the pot that I could expense things that I would’ve gladly paid for out of pocket to begin with.

First, I tracked down the quesarito-burrito that I first saw on some rando-Instagram reel that was fed to me for some reason despite being all the fuck away in DTLA.  The best part was going in there and explaining that I wanted something that wasn’t on the menu and that it was something I saw on the internet; and I had to show them their own reel to jog their memory, but it was good enough for them to get me the burrito I had been covering for months.

And it was basically everything I hoped it would be, a California-style burrito, but wrapped in a quesarito instead of an ordinary tortilla.  I could’ve finished it, but in doing so, I could’ve really derailed a large part of my trip, plus I was getting the meat sweats something fierce from just how rich it was, or maybe it was the Reaper sauce that added to it or maybe both, so I tapped when I was like 75% finished.

Next, came the trash can nachos that I had heard about, and became enamored with.  Ordinarily, I’d have tried to go there for dinner, but upon learning that being in DTLA, they operated at downtown hours, so I kind of had to pivot and hit them up for lunch instead.

They were located in what google called the fashion district, but seemed like a giant shopping district for quinceñeras or something.  Regardless, it took a little bit of walking around but I found the place in this quirky small food court loaded with nothing but Mexican and Asian foods.  Again, I had to ask for the trash can nachos as they’re not on the menu, and once again I felt like some secret agent or something asking for some illicit.

Ten minutes later, it was brought out to me in what looked like a coffee can.  Just like I had seen on the internet, the can was pulled up, and pouring out onto the plate was a mountain of chips, guacamole, beans, jalapeños, sauces, more chips, more cheese, and carne asada.  Naturally, it was as good as it looked, and much like with the quesarito-burrito, I opted to throw in the towel instead of forcing myself to finish it.

Between the two internet-found foods, I’m hard pressed to decide on what was better.  The quesarito-burrito is a true novelty item, but the nachos had some insane presentation value.  Frankly, nachos really should only be made and served trashcan style, and if I had to really pick one of the two, I think I’m going with the nachos.

But I suppose I should say something about the conference seeing as how it was what brought me out to the left coast in the first place; again, it was a fun show in the sense of production value, and shine and presentation that went into it.

Continue reading “The work trip, fin” →

The work trip

~ dannyhong ~ Leave a comment

My job is sending me out to California to attend the Adobe MAX conference in Los Angeles. This is pretty cool because I can’t ever say that I’ve been on a work trip such as this before in my life; the last time I skipped town for a work function, it was to like Macon, Georgia where maybe like 12 people from various other satellite offices could meet my entire office when I worked for the state.

But yeah, work trip to California where they’re paying for the flights and the hotel.  You’d think I’d be more excited for this as it’s at the same time a little bit of a forced break from parenting, but I’m not treating this like it’s going to be the greatest experience of my life or anything.  It’s still a conference full of other graphic designers and creative types, and most of my zero readers probably know I have a bit of an eyeroll-ey contentious feeling towards that demographic.

Maybe it’s just that I’ve been doing it for so long that I think most of the bullshit high-up creatives say is full of shit and made up word fluff, or maybe I’m envious of the next generation of creatives and the talent that they bring to the table or maybe a little of both.  But the idea of being a conference full of these types isn’t necessarily my first preference of people to surround myself with, but that’s also probably me just being a curmudgeon about everything that’s usually the norm.

Honestly, the thing I’m looking forward to the most probably shouldn’t be any surprise, but it’s some of the potential food options I’ve scouted out.  Years of seeing drive-by reels of restaurants that usually anywhere but in Atlanta are now within reach, at least for ones found in downtown Los Angeles, or as the kids say, DTLA.  Yeah, I’ve found a few that are within reasonable distance to where I’m staying at, and as god as my witness, it’s my time to get my hands on shit like hot Cheetos loaded quesaritos, twice-wrapped burritos and trash can nachos.

However this isn’t to say that I’m completely no-selling MAX.  Instead of coasting through the event and scheduling nothing but layup workshops of shit in my wheelhouse, I’ve deliberately gone out of my way to schedule as many workshops and seminars of the things I’m not as versed in, so that I can actually maybe learn some shit and get on the path to some career advancement.

All the same, as a whole I really am looking forward to this trip as I’m nearing embarkation.  It’ll be nice to have a little bit of purely alone time, eat some trash I’ve always wanted to try and maybe I’ll learn something useful.

When I like to think I’m funny

~ dannyhong ~ Leave a comment

I don’t really know what prompted it, but for some reason, the thought of Mortal Kombat’s Test Your Might bonus stages came to mind, and I thought about how silly it was that one, almost nobody ever got to see it in the arcades, because at its heyday, Mortal Kombat was always so constantly played that the game seldom ever got to reset to a point where the bonus stages could be triggered, and two, even if you did see all the bonus stages, you might have seen that the final bonus stage is trying to shatter a giant block of diamond.

With your bare hands.  One of the hardest stone surfaces on the planet.

Either way, maybe it’s because I’ve been feeling so mopey about finances, that the thought of a magical giant diamond block just manifested and mutated into thinking about Mortal Kombat, and how absurd it is that anyone could imagine breaking diamond with their bare hands, but why any of the Kombatants wouldn’t just take this diamond and get the fuck out of Outworld and go retire or save the planet from the likely immense worth of a diamond the size of a JVC Kaboom Box.

And of course, it’s Liu Kang being the mega nerdy paragon honorific square, that insists on trying to break a giant diamond block, but the more vapid, superficial Johnny Cage whom might actually know what the value of the finer things in the world are worth, that comes to question the objective versus an alternative solution.

Regardless, enough words, all the context that’s needed is in the comic strip itself.

Let’s talk about the new WWE World Heavyweight Championship blet

~ dannyhong ~ Leave a comment

I guess I can’t say that I’m really that surprised that the WWE went ahead and introduced a new World Championship into circulation of blets.  Roman Reigns has the WWE and the Universal championship on lockdown and doesn’t look like he’ll be losing them anytime soon, Walter Gunther is bringing generations of prestige back to the Intercontinental championship, the United States championship seems like it’s the youngster’s title, with Austin Theory wielding it, and I have no idea what to predict what they’re going to do with the unified Tag Team championships.

But because Roman has both of the company’s top prizes, and it doesn’t make sense for him to relinquish either, there is a modicum of sense in introducing a new World title equivalent, for a pool of upper-card talents to vie for, without getting inevitably squashed by Reigns.

I also like to think that the WWE made a new blet, just so that they could have another blet to sell, considering they’ve kind of caught up and released just about every single blet in the company’s existence, and I don’t imagine business is great on patsy fake replicas with the Boston Red Sox logo or for whatever reason, every single SEC school.  And at an aggressive $499 price point for a replica, they’re probably grateful for AEW for inflating the cost of replicas to where they could justify upping their costs as well.

Anyway, let’s talk about the blet’s design, seeing as how I am the ultimate blet collector that I know [I know nobody else who collects personally] and my opinion holds the utmost weight on replica blets of a fake sport of mostly sweaty dudes crashing into each other in soap opera storylines.

Knee-jerk reaction: meh.  Leaning not liking it, 48-52.  I get what the WWE is trying to do with this, in that they’re trying to take the classic big gold blet from the NWA and WCW and make it inherently WWE’s without just straight up re-releasing the old big gold blet.  Most likely because they wouldn’t be able to justify the $499 price point, but also because the origins of it will never be native to the WWE.

The sheer amount of flourish and the thickness of the plates, and all the swirly designs with practically no contrast to give it any sort of visual separation just kind of make it look like a massive golden turd, smashed and shaped into the general shape of a gold center plate, and then slapped with a WWE logo in the middle.

Speaking of which, because the globe behind the logo lacks any sort of, you know, land masses on it, it’s not really a globe anymore, and doesn’t really say “world” about it.  But that’s okay I guess, because they have “WORLD CHAMPION” on it in a spiky, LA Angels-type font that is supposed to look intense and menacing or something.

It’s like, the classic World championships of the past, and all championship blets for that matter, the WWE logo was always subtle, but present.  It allowed for the actual title of the championship be the focal point of the blets, from the old World championships, all the way to even like the European championship.  There’s a reason why those older blet designs are all so revered and respected and seen as the benchmark of blet design.

The current WWE and Universal championships held by Roman Reigns work, because that’s the WWE going full heavy handed and making the blet basically nothing but the company’s logo.  It’s gaudy and intense, but because they went so ham and committed to it, it works.

This new World Heavyweight championship is one part trying to be big gold, but at the same time, one part WWEEEEEEE, that it’s like two conflicting forces colliding and we’re left with this weird bastardized golden turd of a blet where it’s stuck in the middle of two alpha objectives.

It’s not the worst blet ever released by the WWE, but it’s also not one where I see it and immediately go mmmmmmm I want it.  But I could be swayed, be it through an intense discount/sale opportunity, or as simple as being happy with whom is holding the blet, and it making me want it.  But considering the introduction of this blet screams, Cody Rhodes will be the first holder of it, I can’t say that holder of the blet is going to sell me on it any time soon.

Fuckin’ Cody.  I hope he beats some transitional schmuck for the blet in Saudi Arabia, just so we can go ahead and get his bullshit contractually-obligated World title reign over with, but it mean relatively nothing in the grand spectrum of things.

And then next Spring, lose it to Roman Reigns at Wrestlemania, to great lol’s for me.

Great, now I have to defend the influencer

~ dannyhong ~ Leave a comment

I didn’t think I’d find a way to organically work this Keyboard Warriors logo I made into a post, and would have to dedicate an entire post to it, but sometimes the internet provideths

The skinny: 21-year old TikTok influencer makes posts about purchasing a home free and clear, The Internet responds with venom, resulting in the influencer tearfully apologizing for being out of touch with people with don’t make as much money as her

Welp, I never thought I’d ever be in the position for wanting to defend an influencer, but here we are.  I’m on the side of the influencer, and when it really comes down to it, I just feel that everyone who is throwing stones her way is, a jealous fatty.

Because I’ve seen enough people do exactly what this little chica does whenever they buy a home: they fucking announce it to the world on social media, because no matter what way you put it, it is a tremendous achievement, that anyone who gets into the position of entering homeownership should be proud of.

I purchased my first home at 22 years of age.  I obviously wasn’t an influencer or in any field nearly as lucrative as this kid was in, and I most definitely wasn’t free and clear from the onset.  But I still delved into the world of homeownership at a very young age, and it was truly for the best as I’d begun accumulating experience that I feel has been valuable as I’d evolved my living situations since then.

The influencer isn’t really that special in the sense that she got a home at a young age.  Any 20-something that’s remotely responsible with their finances could probably make it happen.  The only real difference between her and the vast majority of the world is that she happens to make her living in a form that is oft-seen as insufferable, obnoxious, and generally not popular with the cynical segment of the world, in spite of the fact that those who succeed at it tend to make lucrative livings from doing such.

And this is where I think it’s pretty petty, ripe with jealousy, and sour grapes from the people who are casting rocks in her direction, but mostly jealousy at the fact that she has managed to get into a position to where she could achieve free and clear homeownership.  I mean, I’m envious over the fact that she’s free and clear, but I don’t hold it against her; if I had the ability to just completely pay off my mortgage, I’d most definitely wipe that shit out too.

But it sucks that she has to endure such abuse from the peanut gallery, just because she happened to have gotten the right combination of finding a working formula, luck in gaining exposure, and the appeal to get lucrative sponsorships and means to make the copious amounts of money needed to afford the lifestyle.  Because I’d wager my house that anyone who flung bile at her, if they were in her position, they’d most definitely be buying real estate and doing exactly what she did too.

The fact that she felt the need to apologize was completely unnecessary and I don’t think she owes anyone an apology for being successful.  And I’m spending a lot more time white knighting for this kid than I thought I would deem necessary, but the point is, this is a scenario where The Internet sometimes makes the wrong choices of picking people to vilify, and picking on an influencer just because the majority of the people wish they could have her success, is one of them.

Now wait for her adventures as the world of homeownership comes closing in on her.  Home repairs, being responsible for fucking everything in the house, taxes, homeowner associations or any of the niggling things about homeownership that often makes us sometimes go “I understand the appeal of renting,” begins.  That can be the content insufferable anons can get up on their high horses about instead, but those who have already taken first swings, are already playing from behind.