Tag: minor leagues

Not my MiLB logo

~ dannyhong ~ Leave a comment

Apparently I missed this way back from September: but Major League Baseball and Minor League Baseball have agreed to change the official logo of Minor League Baseball

And of course this wouldn’t be a post if I didn’t, but I absolutely hate it, thanks.

Fewer things are a sign of mediocrity and spinning wheels like a logo rebranding.  This was not a case like the Cleveland Indians really needing to get rid of a horrifically racist mascot, this was the case of some bored corporate stooges looking for things that weren’t broken and decided to fix them anyway, to justify their existences.

There was absolutely nothing wrong with the previous MiLB logo.  It was subtle, it was understandable, and most importantly, it was just different enough to where the shape and brand positioning of it was always consistent to MLB standards, but the visual identity of the icon itself was different enough for those looking to understand that this was Minor League and not the MLB icon that any sports fan or casual could understand.

In one of my favorite pictures I’ve ever taken with my mom, I’m wearing the old MiLB logo generic shirt.

Now this new crappy logo is basically identical to the MLB logo, except the batter is aligned to the left, and instead of a baseball coming towards the batter, it now looks like the batter has sat looking at four pitches that are now past him, and considering the escalating rate of strikeouts throughout the last half-century, the guy in the logo has probably struck-out, as much as the logo itself does in my opinion.

I hate to say it, but there are a lot of baseball fans that aren’t particularly intelligent.  The Gwinnett Braves used the excuse that there were people that actually managed to confuse tickets for G-Braves tickets for tickets for the Atlanta Braves, which I didn’t think was really a believable excuse, but I’m also not going to pretend like baseball fans are always the smartest people in the world either.  This new logo is going to 100% confuse people into thinking they’re going to Major League games and buying Major League apparel, but perhaps that really is the end game, and I’m just being hyper critical of a tactic that I think is petty, but is really some corporate shills really living in 2050 and playing chess.

And I don’t understand why they’ve put a color palette behind it, especially of two shades of blue.  MLB logos, especially on apparel, namely baseball caps, often times already ditch their own color palette and adopt the primary and secondary colors of the team, or they just go reverse white, as not to compete with the colors of the teams, especially ones that don’t utilize the navy and red palette of the MLB logo.  This Carolina/Dook blue combo logo just seems odd and uncharacteristic to professional baseball in general, where it seems like the vast majority of teams utilize shades of red, at all levels of the game.  For all the teams like the Blue Rocks or the Stone Crabs or the Pelicans that utilize shades of blue, there are teams like the Redbirds, Nuts, Crawdads and much more where adding a logo of blues into their branding is more like shoehorning a horse’s hoof into a toddler’s shoe.

Either way, I am very much not a fan of the new MiLB logo.  It is uncreative, homogenized, convoluted, and was something that never needed to be updated in the first place.  Not that I’m going to many baseball games at all these days, but a team’s branding is going to have to work just a little bit harder to make me decide to impulsively drop some cash on any team merch if it’s going to have this little blue turd of a brand slapped onto it.

There may be four stars on the logo, but if it were up to me, it would have none.

Introducing the Rome Emperors

~ dannyhong ~ Leave a comment

I don’t hate it: the Rome Professional Baseball Club formerly known as the Rome Braves, unveils new team name and branding identity, the Rome Emperors

Sure, it’s not the snarky low-hanging fruit like the Rome Rednecks, or the outside-the-box idea I had of calling them the Floyd County Archers, but it’s not like we didn’t know that it was going to be something safe, kid-friendly, and homogenized, because at the end of the day, the Rome Professional Baseball Club is still a business and going safe, kid-friendly and homogenized is still the modus operandi of trying to squeeze money out of as many demographics and parties as possible.

So yeah, the Rome Emperors – as stated above, I don’t hate it.  Smart to have unveiled everything at once, or at least that’s how I found out because I live under a rock and this was fed to me by friends before I could even find out about something this baseball minutiae on my own like I used to, but whatever, because I saw everything all at once, I didn’t have time to speculate, dissect and eventually hate it, because everything was done upon delivery.

There’s one aspect that likes that they’re calling themselves Emperors, which sends a message that they intend to rule the Sally League or the Carolina League, or whatever level of A-ball they’re in these days, I’ve lost track, but at the end of the day, Minor League baseball is still a feeder league to higher leagues, and so often times is the case, especially with Braves affiliates, is that their records aren’t ever really that great.  I don’t remember the last time, or ever, when a Braves affiliate won a league championship, so it’s kind of funny that they have the name of Emperors, but will more often than not, be doing anything but ruling the league.

It’s kind of like Team Emperor in Initial D, because they were introduced to be this badass guerilla team of Evos that dominated lower-tier street racing clubs, but then eventually became another fodder squad to the Hachi-roku, the Redsuns, Kogashiwa’s MR2 and even Mako and Sayuki’s Sil-Eighty.  In spite of the menacing sounding name, they ultimately were just mid, at best.

Regardless, in spite of the snarky analysis, good on the organization for picking a name that remotely goes tangibly with the name Rome, and I like the explanation of their direction to go with a penguin, instead of the Little Caesar’s mascot, because when the day is over, everyone loves animals and frankly I don’t know anyone who doesn’t like penguins. 

Sure, it’s ironic that an animal most known for living in arctic conditions will be the mascot for a team that plays in a state that has nuclear summers, but when kids and grown-ups like me that like chintzy, novelty crap like penguins with baseball bats see a penguin, there’s money to be made in moving merch.

Not lost in the rebrand is the fact that they actually got away with using the overkill’d Trajan font with the Rome wordmark on their away jerseys, because if there was ever something that could get a pass on using the most basic and Rome-ey fonts there ever was, it was a brand that was actually called Rome.  I still think they’re lazy for not sharpening off the tips of the serifs, but at the same time, I can understand why.

Overall, I’m quite satisfied with the rebrand altogether.  Kudos to the organization for pulling it off, even if I wish they didn’t try to sparsely try to satisfy the Braves by keeping so much red in their branding, but baby steps, I suppose.  They’ve already taken great strides stepping away from their overlords, and hopefully things can only get better from here.

I look forward to (not) hearing about the promotions, shenanigans and general business that the team will be able to do in the coming season and in the future, when they’re not quite so held down by the shackles of the Atlanta Braves stuffy corporate branding.

Voting for the Rome Rednecks

~ dannyhong ~ Leave a comment

lol’d heartily: the High-A affiliate of the Atlanta Braves, the Rome Braves announce rebranding of the team starting in 2024; reaching out to the pleebs for suggestions for the new team name

When I learned that the Braves along with a few other franchises, were selling their minor league affiliates, I knew that this was going to eventually happen.  The Braves, as well as the Yankees, Cardinals and Cubs off the top of my head, maybe a few others, were some of the only teams that owned one or more of their minor league affiliates. 

As a result, these teams would often times be generically branded as the Springfield Cardinals, Staten Island Yankees, Iowa Cubs, and in the case of the Braves, the Gwinnett Braves, Richmond Braves, Macon Braves, Mississippi Braves, Danville Braves and so forth.  In fact, the Braves were probably the worst team at brand suffocation; at one point, they basically had the rights to nearly their entire minor league pipeline, branding them all “the Braves.”

None of these teams got to be quirky, have fun names, and the freedom to brand, market and advertise, because of stuffy corporate brand standards.  And for every minor league team that was owned by their parent organizations, there would be five other teams with fun, local, unique, memorable or all of the above names and identities, that paired up with all the same, to an MLB organization.

The Montgomery Biscuits, Modesto Nuts, Myrtle Beach Pelicans, Jacksonville Jumbo Shrimp, the Lehigh Valley Iron Pigs, and the Asheville Tourists come to mind off the top of my head.  All unique, quirky and interestingly branded organizations with contractual obligations to be minor league affiliates of MLB squads.  I’ve also been to the homes of all the aforementioned minor league teams, and let me tell you how much more fun minor league baseball is compared to the too-serious, pain-in-the-ass experience of big league Major League Baseball.

Well, now that the Atlanta Braves don’t have the right to lord over the Rome Braves anymore, it comes as no surprise that the newly anointed Rome Professional Baseball Club has decided to ditch the Braves name and come up with something new, fresh, and hopefully a lot more fun than a name that every so often gets brought up as whyyyy do they still have such an offensive name to indigenous people??

No more stuffy, constricting bullshit corporate standards, no more obligation to be contractually married to using nothing but red, white and navy.  The world is now a blank canvas for the Rome Professional Baseball Club, and I hope for the best that they manage to tap the people and actually get something clever, fun and with high potential to do some magical branding with.

Continue reading “Voting for the Rome Rednecks” →

It only took a year (and change)

~ dannyhong ~ Leave a comment

But I finally have my Montgomery Kimchi cap.  Ever since I found out that the hicks in Montgomery, Alabama aren’t all racist shitheads and decided to have some Korean heritage nights, complete with renaming the Biscuits the Kimchi for a night, complete with new branding and identity, I knew that I didn’t just want to have a Kimchi cap, but that I needed to have a Kimchi cap.

Leading up to the event, I was eventually appalled when informed that there would be no ballcaps available.  “Next year,” is what I was informed when reaching out.   I was crushed, but settled on a Mr. Kimchi mascot t-shirt that was available, in very sparse and limited quantities.

Obviously, short of me setting up a long-in-the-future Google alert or something, it didn’t occur to me to keep an eye out on the Biscuits’ schedule for the 2022 season, but a KBO group on theFacebook that I’m a member of posted something about the Montgomery Kimchi a few months ago, and it jogged my memory to quickly check.  Sure enough, there were Kimchi caps for sale, but by the time I started looking at them, they were basically wiped out, and most definitely my NewEra size of 7 1/2 were all gone.  One again, I was disappointed, but I figured that once the 2022 Korean heritage night rolled up, there would probably be more stock, hopefully.

Except upon further digging, I found out that Korean heritage night had already passed, with the Kimchi emerging (and losing) way the fuck back in April.  I was mortified by this, because surely there was little reason for the team to go out of their way to restock merch for an event that had already passed.  And then the tab I kept open for the specific item eventually turned into a 404, and it seemed very apparent that my window to get the cap that I didn’t want but needed, had closed. 

Funny thing is though, I didn’t close the tab on my phone.  And one day, after a restart of my phone, I noticed that the tab’s thumbnail wasn’t the 404 page anymore, and upon refreshing the actual page, it turned out that Kimchi caps were suddenly back on the table once again.  Unlike 80% of the time I see something I want, but don’t pull the trigger, I didn’t wait at all to get my wallet out.  Furthermore, they still didn’t have a 7 1/2, but I wasn’t willing on taking any chances and risk missing out again, so I actually got a size up at 7 5/8.  A few minutes later, and my order was confirmed – I was finally going to get the Kimchi cap that I needed.

And here we are.  After a year and some change, I’ve finally got one of the greatest ballcaps to my collection.  The funniest thing is that the more prestige I put onto a cap, the less I’ll actually wear it, because I don’t want to risk them getting grungy and dirty or rained on, thus defeating the purpose of caps in the first place, but the most important thing is that I got it finally, and I’ll wear it with pride and joy; whenever the conditions are optimal for me to actually wear it.

No Ian, we won’t

~ dannyhong ~ Leave a comment

Long story short: Major League Baseball is still in lockout; Cubs’ outfielder Ian Happ “hopes the fans understand what they’re fighting for”

Here’s the actual quote:

The players are so heavily committed to getting this thing back on track and we hope that the fans understand what we’re fighting for.

As the subject of this post says, no Ian, we won’t.  We will never understand what baseball players are fighting for, because we all know it’s just money.  It’s always money, it’s never anything other than money, and anything else that is ever mentioned is just another roundabout way of saying money.

So no Ian, we the fans will never understand why baseball players whose league minimum salary for the even shittiest player on the 25-man roster is practically $500,000, are trying to get even more money.  Especially considering every team’s MLB Players Association rep is usually a veteran player who probably makes anywhere from $4-32 million dollars a year, and is somehow trying to bilk even richer assholes who run the league and the teams out of more money, while prices for parking, food, apparel and tickets continue to rise and rise for the fans that actually fund all this entire racket in the first place.

Up to this point, I didn’t really care that baseball was still in a strike.  Over the last few years, it seems like every major sports league seems to go into some sort of strike, be it players or referees, leading to all sorts of shitshow bullshit, and then the conflicts are settled, and things go back to normal, to the point where it’s no real surprises anymore when some other sport league goes into a strike anymore.

I figured that eventually this MLB strike would end, players strong arm the league and the owners out of more money, who will then turn their losses onto the fans; millionaire players and billionaire owners end up making more money than ever, while the fan experience gets more expensive and the sun rises in the morning. 

We then have a chaotic season where there ambitious players who workout privately and/or go apeshit on performance enhancing drugs while testing is off the table are ready for the work stoppage to end and put up ridiculous numbers and highlights through the season, while on the other side of the coin there are lots of lazy players who take their job for granted get out of shape, and get shelled through a season but manage to keep their jobs because baseball teams are suckers for sunk cost fallacy. 

And there are lots of injuries because people are out of shape, or their bodies are in turmoil from going apeshit on performance enhancing drugs while testing is off the table.

But I didn’t really care that the strike was going on.  I’ve got enough on my plate to where baseball is unfortunately an afterthought, as much as I do love the game, in spite of how critical I can get towards it, but it’s because I care, damn it.

But then seeing Ian Happ’s remarks about hoping fans understand why they’re going on strike just set me off, because it’s just a perfect example of how tone deaf baseball players themselves can be when they stop realizing how privileged they are to be making money at all for playing a kid’s game at an incredible level.

Take Happ himself for example.  The guy is set to make $8 million dollars in 2022 that will undoubtedly be less than that because the stoppage.  The guy has already made about $8 million dollars in baseball salary alone at this point, and if he has any bit of IQ outside of baseball, could probably very easily live out the rest of his life very comfortably at the age of 27.

And he wants more money.  All of his MLBPA compatriots want more money.  And the funny thing is that Ian Happ is a pleeb, in comparison to some of the other guys on the MLBPA that is “fighting for,” more money. 

Like Max Scherzer – this guy is legitimately contractually obligated to be paid $43 fucking million dollars in 2022 alone, for throwing a baseball over and over again.  His current career earnings from baseball alone have already exceeded $139 million dollars.  If he stopped playing at the end of his current contract, he will clear $300 million dollars.  And because baseball is full of laughably stupid, idiotic contracts, even if he were to retire in 2024, he would still make $60 million dollars over the following four years because of deferred payment from the Nationals and Dodgers.

This guy wants more money too.

Make no mistake, the end goal of this strike benefits nobody but these greedy fucks who think baseball is absolutely indispensable in the grand spectrum of the world’s needs.  I love the game, and I’ll always love the game at this point, but I’d love to see the owners and commissioner’s office hold their ground, and the season grinds to a full halt. Laughably it would only apply to the MLB season, and as 2020 showed, when ‘Murica needed baseball to watch, they simply outsourced that need to Korea, and ESPN started broadcasting KBO in the states.

Furthermore, Minor League Baseball wouldn’t be affected by this, and if you don’t think television rights to broadcast the Lehigh Valley Iron Pigs, the Rocket City Trash Pandas, Montgomery Biscuits, Toledo Mud Hens, Modesto Nuts and all the other gaudy but still competitive minor league baseball wouldn’t suddenly be hot tickets, the Major Leagues would become a fast afterthought.  Casual fans and lovers of the game will find their salvation in the minor leagues, and MLB can go choke on a bag of dicks.

It wouldn’t happen, because at some point, one party is going to blink, but it’s fun to imagine the global baseball power shift if MLB comes off the table at their own greedy volition.

R.I.P. Braves Minor Leagues

~ dannyhong ~ Leave a comment

Source: Endeavor Group Holdings purchases nine minor league baseball teams, among them the Atlanta Braves’ AAA, AA and High-A minor league affiliates in Georgia and Mississippi

Since few people other than me really gives two shits about Minor League Baseball, how it works is that scattered all across the country are minor league baseball teams, with wacky names, goofy promotions, and smaller ballparks, who affiliate themselves with the 30 Major League Baseball organizations, where the baseball players of tomorrow work on their game and hopefully grow into useful players for the parent Major League club.

However, in a number of exceptions, there are occasionally some minor league teams, that are outright owned by their parent clubs.  The Yankees, Cubs, Cardinals, Giants are examples of teams that one one or more of their affiliates.  The Braves, own four of their affiliates: Danville (rookie), Rome (High-A), Mississippi (AA) and Gwinnett (AAA).  Presumably, ownership of affiliates grants higher control and micromanagement of these clubs, and probably among the highest of priority is geographical lockdown of clubs, so that they never have to play musical chairs with their minor league clubs for when affiliation contracts expire.

But over the last two years, and most definitely not at all helped by the pandemic, minor league baseball has been in somewhat trouble, as far as its future is concerned.  Even before the pandemic, there was lots of discussion of cutting large swaths of teams from MLB affiliation, and even rejiggering the whole holistic organization of minor league systems.  If I had to guess, money is at the root of all this, considering the mass whistleblowing that had been occurring about how minor league players and personnel make less money than your average McDonald’s worker, and how cogs in a machine that earns billions annually, can allow this to happen. 

All the same though, it appears that the Braves and several other franchises have decided to cut their obligations, even at the potential expense of control, and sell off their minor league affiliates.  Make no mistake, these are entirely financial moves, and if I had to guess, the teams who have sold franchises probably all feel that the future of minor league baseball is too murky and uncertain for them to want to risk carrying the financial obligations of having their own minor league organizations.  By selling them off now, they are basically betting that these teams will more likely suffer mediocre earnings if not outright fail in business, than becoming the next Dayton Dragons and sell out every game for 18 straight years.

The perception is definitely cold and callous, and to a degree sad for baseball fans and purists alike.  No matter what, money controls everything in baseball as it unfortunately influences most everything else in everyday ordinary life.

However, there is very bright and silver lining to this.  I don’t know who Endeavor Group or their slave companies who will ultimately operate these teams are, but now that these minor league franchises are all cut free from their parent organizations, the world is now their oyster when it comes to promoting these squads.

Continue reading “R.I.P. Braves Minor Leagues” →

I don’t want this, I need this

~ dannyhong ~ Leave a comment

I don’t want to think about what I would’ve done if I had never known about this until it was too late.  Despite my general ambivalence towards MLB these days, my general love for minor league baseball has never waned, and I feel fairly confident I could go to the grave thinking minor league baseball is vastly superior to their stuffy, corporate, money-grubbing major league big brothers.

But the Montgomery Biscuits, the Double-A affiliates of the Tampa Bay Rays, as in Montgomery, Alabama, one of the largest redneck populations in the country, for whatever reason, is doing a Korean heritage night, where they are going 200% balls to the wall all in on it, to where they’re even changing their name to Montgomery Kimchi for the night.

More importantly, they are releasing a variety of branded gear for the occasion, and even more than the NXT UK Tag Team championship belt replica that I covet that seems like it will never be released, I realize that don’t just want a Montgomery Kimchi cap, I absolutely 17,000% NEED a Montgomery Kimchi cap.

Like, I wanted a Florida Marlins cap before their identity transformed.  I kind of wanted a Chief Nokahoma cap or a fucked up Cleveland Indians cap for their ironic notoriety.  I wanted a large variety of minor league caps from my travels, like the Modesto Nuts, and I actually went to some pretty great lengths to get the sliced bacon cap for the Lehigh Valley IronPigs because I wanted that too.  And I actually have a Montgomery Biscuits cap, and despite being one of the prime centers of the Confederacy, I actually liked the city of Montgomery and their ballpark, and the brand and colors were so gaudy and cheesy that I wanted that too.

But when the Montgomery Biscuits transform into Montgomery Kimchi, I won’t just want a cap, I WILL NEED A CAP.  Full stop, period.

I haven’t been this excited about something to throw money at in ages.  I’ve already got the Montgomery Biscuits’ shop site perma-opened in a tab, I’ve got their Twitter account open and ready to refresh daily to see when they’ll drop.  I will be ready to go to war for a Montgomery Kimchi hat, and make it look like Dragon*Con Marriott room day seem like the demand for a Stryper cover band.

I already had a soft spot for the Montgomery Biscuits, because I liked their park and I liked their identity.  This kind of outreach and promotion not only makes me love them forever, but more apt to become a supporter of the Rays, since the Braves are shit and I’ll need someone to root for that I can give a shit about and not just the pursuit of being right and riding on the hopes that the Padres go all the way just to make me look smart.

Either way, I’m going to be lowkey anxious about my need to get Montgomery Kimchi merch, and probably a little bit crazy until I can secure some.  And I’ll go even more ballistic if I manage to get a Kimchi cap and it turns out to be one of those shitty Elmer Fudd quality caps and my life will be over.  But all the same, I will need a Montgomery Kimchi cap.  And probably a shirt, but the kimchi mascot in a men’s large is already fucking sold out, and I can only hope they’ll replenish and realize that there are hundreds to thousands of Koreans out there that will want them and be willing to throw down cash to get them.

Seriously though, fuckin’ Alabama of all places in United States to throw Korea a little bit of love.  Montgomery, no less, where the actual fucking White House of the Confederacy still stands to this very day, is the city that realizes that Koreans are a massive untapped well of cash willing to go gonzo over a little bit of love being shown.  But it’s working all the same, and I’m ready to go to war to get my kimchi cap.