For as hip of a city Miami thinks they are, when the day is over, the pursuit of money tends to run roughshod over everything else, like the naming rights to a fancy, high-tech baseball stadium. And I’m not entirely sure why, perhaps I just sometimes feel that no other team is capable of making boring, square-like business decisions other than the Braves, but I guess it should be of no surprise that the long-awaited naming rights to Marlins Park have finally been sold, and moving forward, will be loanDepot park, the home of the Miami Marlins.
And because identity is everything, it will be in that precise format, with lowercase L and lowercase P, with an uppercase D in the middle, which is appropriate, because the stiffs that chase the dollars that ultimately go to them are typically dicks to begin with.
Maybe it’s because Derek Jeter is among the ownership group of the Marlins, that I thought that perhaps even they would break from the timeless tradition of chasing dollars, and actually name the park that isn’t something as soulless and boring as loanDepot park, but as stated above, when the day is over, money rules the world, apparently even for a guy like Derek Jeter, who often played every game like it was his last.
Because there’s little reason to believe that whatever hundreds of millions of dollars loanDepot pay the Marlins to be a giant billboard, will actually invested into the team itself, and the baseball organization will continue doing what the Marlins have historically always done, which is rely heavily on their scouting department and development to continuously find diamonds in the rough at an impressive clip to keep the team remotely passable while ownership swims in pools of money like Scrooge McDuck.
Honestly, this is no surprise, but it’s always a little bit sad to me whenever any ballpark or venue sells out to some regional no-name corporate entity that makes them sound lame as shit. The Braves have a bank and two different regional HVAC companies that own the naming rights to various facilities of theirs, and all across the country, whether they’re sporting venues or event spaces, they’re all just named after boring companies as if the impact of their advertising is anything but residual name recognition.
Long gone will we see another Fenway Park or Veteran Stadium, or venues with names that roll off the tongue, or at least are capable of having interesting nicknames, that help mitigate the lameness of corporate greed.
And after four years, in spite of Yeah Jeets’ acquisition of the Marlins, the culture of the team hasn’t really changed as much as I thought it would, and as a closeted supporter of the team, it is sad to see them just kind of falling into the status quo of obscure lower-middle class teams.