Impetus: the Arizona Diamondbacks and San Diego Padres announce and unveil new jerseys debuting in the 2016 season

I get it.  Ultimately, running a baseball team is a business, which is oldest excuse in the book when it comes to justifying absolutely anything that a team does, from fluctuating ticket costs, trading away popular marquee players, to unveiling a parade of new and alternate uniforms in order to sell more shit and make more money.

However, as it pertains to uniforms, it gets to a point where the pursuit of making money begins to possibly interfere with another, also important business strategy: strengthening of brand.  When the Diamondbacks have five available baseball caps with three different logos, somewhere along the line it becomes murky of what might actually be the team’s logo.  When the Padres where white and yellow on Thursday, brown on Friday and then blue Navy camo on Sunday, and then immediately hit the road and get back into road gray for Monday, it’s puzzling to believe that they’re all the same team.

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