In my humble opinion, a logo should mean something.  That being said, I do in fact believe that the business world is full of hundreds upon hundreds of “meaningless” logos and identities.  If it’s a company’s goal to create a logo that stands out, that’s understandable and justifiable, but when the day is over, there’s still a chance that it’s essentially meaningless; if what’s created doesn’t symbolize anything, then it’s imperfect in my opinion.

Whenever I think about logos out there, that I think are “great logos,” off the top of my head, the featured above ones stand out.  I don’t like the Mets as a team, but damn if I don’t think their logo is a fantastic blend of meaning, symbolism and an aesthetically pleasing color combination.  The skyline features symbols of the five New York boroughs, a bridge overlapping them to symbolize connection between them all, the Mets word mark in classic script, all encapsulated within a fairly subtle baseball silhouette.

FedEx seems like a fairly inconspicuous word mark logo, but when the arrow within the E and X in Ex were explained to me, it was one of those can’t not see it anymore moments, which is subtle genius, because the arrow represents the forward progress of shipping logistics.

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