Death seems like kind of an extreme alternative

Impetus: Residents of English Avenue, near the site of the new Falcons Mercedes-Benz Stadium, express their staunch unwillingness to sell their properties in light of potential progressive development

Honestly, I’d take this whole campaign a whole lot more seriously, if it weren’t called “Unite or Die.”

Unite… or die?  Death, as a result of not joining others in a subjective cause?  That seems kind of extreme, and under the right (or wrong) circumstances, potentially extremely illegal.

Seriously, it sounds as absurd as the old Nintendo game, Skate or Die, and about as silly of a premise there as well.

Delving a little bit into the Unite or Die campaign and their subsequent website (unlinked, because I don’t really want to promote something that can be easily Google’d), I get what they’re trying to do.  The voice is a little too black militant and tiptoeing a little too much on the racial fault line for my comfort, but I understand their goals and objectives.

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