I think I miss The Nabisco Thing

I can’t say I eat a whole lot of Kraft foods.  It’s hard to tell, because apparently Kraft ultimately owns a shit ton of other companies, that I was mostly unaware that were owned by Kraft.  That being said, I read this story recently about how Kraft is rebranding their snack division, and will be soon be called Mondalez International.

The flaw with the statement is that Kraft Foods used the term “snack division.”  Sure, you could technically snack on anything be it an Oscar Meyer hot dog, a glass of Tang, to Kraft cheese single.  But in terms of the traditional snacks of chips, fruit snacks, cookies and crackers, Kraft already has a name for their snack division – Nabisco.

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