Obviously after winning a second national championship, there’s been a lot of rhetoric thrown around about the legend of Stetson Bennett the Fourth, about how he’s basically bigger than god in the state, he’ll never have to pay for a meal or a drink in Georgia for the rest of his life, etc, etc.
And honestly, good on his part, because after living here for 20 years now, I never thought I’d see the day when Georgia would actually reach the top of the mountain much less win two in a row, after the years on top of years I’ve passively witnessed the Dawgs come close but choke, mostly to Alabama. As a Georgia resident, I am happy to see the hometown team reach the pinnacle of college football not just once, but twice in a row is pretty sweet.
I recently saw this ad come across my theFacebook feed, and was pretty surprised to see the God of Athens going so all-in as the poster boy for Raising Cane’s chicken. To my understanding, Cane’s has a pretty big, almost cult following in the markets they exist in, but down in Georgia, is Zaxby’s country, their carbon copy franchise. No seriously, their menus are nearly identical, and I remember the first time I ever came across a Cane’s, it was in Las Vegas, and their menu looked surreptitiously familiar, and my close friend I was with, when ordering her usual Zaxby’s equivalent, I implored her to get the “Cane’s Sauce” and sure as shit, it was the same thing as Zaxby’s Zax Sauce.
I have no qualms with Cane’s, but as someone who discovered Zaxby’s first, between my friends and I, I usually just refer to Cane’s as “Zaxby’s Red” for obvious branding reasons.
The thing is, Zaxby’s is not only based out of Georgia, their headquarters is in Athens, right near the University of Georgia. I actually interviewed with their corporate offices, but the flaky response to whether or not I’d need to make periodic visits to the office in Athens, which is nearly 90 minutes away from me made me not pursue it, but the point is the fact that Zaxby’s allowed Raising Cane’s to somehow swoop beneath them and sign the kid in their very own backyard, and make Stetson Bennett their poster child is a pretty devastating blow.
Then again, Cane’s apparently has that killer instinct about their company, because while I was interviewing with Zaxby’s, it was brought to my attention that there’s actually one solitary Raising Cane’s location in Georgia; and it happens to be in Athens. Very cut-throat and guerilla of them to do such, but it was clearly enough for a guy like Stetson Bennett to probably have tried them at one point and have enough of a positive association to the brand to when they came knocking with some NIL money, he signed on.
Although I said I have no beef with Cane’s, I’m still a Zaxby’s first person, because they’re here and available. When I travel to places that have Cane’s, I enjoy them all the same. But I have to give some respect to Cane’s for landing such a critical hit to a chief competitor, because as I said, I don’t think a lot of people are going to understand or realize just how much of a big deal it is that Cane’s got a hold of Stetson Bennett and not Zaxby’s.
