Biting on the Sale Price Fallacy

When I started my journey of taking online surveys to make money for future blets back in July, as I’ve stated numerous times, the end goal really was to be ready for whenever if and when and mostly if, the WWE Shop would release a replica of the NXT UK Tag Team Championship blet.

Well that still hasn’t happened, and since the belt debuted in 2018, they’ve released countless “tribute” blets, which I put in quotations because almost all of them are entirely existing plates, screwed onto new and gaudy straps, individualized to whichever wrestler they’ve decided to “tribute,” and then charge anywhere from $500-800 for them.

Shawn Michaels, Bret Hart, Eddie Guerrero, Ric Flair, John Cena, Edge, Triple H and even Chyna have had tribute belts made in their honor.  The Rock and Macho Man Randy Savage have had custom belts designed as theirs.  As noted in the past, Xavier Woods’ YouTube channel’s belt has even been made available. 

Hulk Hogan has tribute belts both to his red and yellow persona, as well as his nWo Hollywood Hogan character.

The Undertaker has had two tribute belts made, this year alone. 

I know it’s a big deal that 2020 marks 30 years in the WWE for the Undertaker, but you know who’s probably the most sick of all this Undertaker tribute-ing?  The Undertaker.  Mean Mark’s made little secret of his generally low-key secluded life when not actively being the business, so I have to imagine a guy like him is put off by all this attention, but does it because of all the paychecks he’s going to continue to get for the rest of his life, by unwavering loyalty to Vince McMahon, but even still, that’s a whole lot of fuckin’ Undertaker to absorb throughout a year.

Anyway, because it’s painfully evident that the WWE Shop is in no rush to ever, if at all, release the NXT UK Tag Team Championship replica, I’ve long past the theoretical full MSRP of a brand-new release blet, and just been continuing to earn more money on the surveys that I do, because why the fuck not?  It’s an easy way to make a little bit of side scratch, and hopefully eventually one day, the blet I really want will actually be made available.

But in the meantime, because of the time of year it is, I noticed that the WWE Shop decided to drop some Black Friday deals of their own, including on blets, and despite the fact that they didn’t have the one blet that I really really wanted, I still felt some excitement and almost a need to capitalize on the fact that they were deeply discounting so many of their inventory.

This is obviously the sale price fallacy, where I simply wanted to buy something solely on the fact that it was on sale.  And despite the lack of NXT UK Tag, I still had in the back of my mind some choices that I’d be willing to pull the trigger on, if they were on deep discount, and seeing as how they all were, I winced and realized that I was about to make an impulse purchase on one of them.

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