Mercedes-Benz getting into the pickup truck market serves about as much purpose as Victoria’s Secret getting into power tool production.
But before I can really dial up the snark about how yuppies would love this vehicle for hauling groceries back from Whole Foods or how it’s so luxurious, they wouldn’t let day laborers from The Home Depot parking lot ride in the bed, and other inevitable privileged American misnomers, it turns out that Mercedes-Benz doesn’t plan on selling it in America – yet.
I equate the deliberate denial as something of an attempted power move, for Mercedes-Benz to exclude the one country in the world that loves pickup trucks, especially ones that are kind of useless for actual utilitarian purposes. Try to get Americans to be envious and drum up demand for a giant status symbol with wheels, but it has a truck bed, so it would be perfect to haul paint quarts, samples of crown moulding, and meticulously reconstituted wood. Or a litany of yoga equipment from Lululemon.